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DeepMarkit Corp. (TSX.V: MKT) (OTC: MKTDF) Using Gamification to Help Businesses Convert Visitors into Customers

  • DeepMarkit is an e-commerce technology company
  • The company helps businesses use games to promote their brands and engage audiences
  • Its gamification technology platform focuses on the creation of branded games

DeepMarkit Corp. (TSX.V: MKT) (OTCQB: MKTDF) has a strong patent-pending “Gamification” Technology Platform. Its platform enables businesses to create branded games, so they can convert players into leads and leads into customers. DeepMarkit’s management has wide-ranging experience in creating and marketing top-notch gaming products. DeepMarkit is the only publicly listed company focused on gamification. The company is based in Calgary, Alberta.

‘Gamify’ is DeepMarkit’s proprietary promotions platform. Gamify helps merchants build their newsletter subscriptions and email marketing lists. In addition, Gamify helps merchants convert store visitors into paying customers. The company’s Gamify Slide Out encompasses DeepMarkit’s conversion tools. The aim of the basic conversion tool is to be up and running in less than 10 minutes. Gamify Slide Out features monthly subscription plans, distributed by way of ecommerce platforms.

The free version of Gamify Slide Out is available for free download across numerous ecommerce platforms. These platforms include Shopify, Weebly, BigCommerce and WooCommerce. Gamify Slide Out is also available as a plug-in for WordPress. DeepMarkit’s focus is on converting its free customers into paying customers. Its strategy to accomplish this is an enhanced Gamify Slide Out with paid features to encourage users to upgrade to the company’s paid plans.

The primary benefit for businesses is that Gamification technology merges game-like features with a non-game platform. The goal is to collect useful consumer data from online games. Brick and mortar retailers see the benefit of collecting consumer data and providing better customer experiences. This assists them in competing with increasing ecommerce sales. DeepMarkit is addressing this issue by helping businesses engage consumers and other audiences via gaming. The company’s objective is to become a leader for physical in-store conversions.

Gamification is a growing trend. Consider that the worldwide gamification market is on course to reach $22+ billion in 2021/2022. Prescient & Strategic (P&S) Intelligence notes that North America has been the largest contributor to worldwide gamification revenue. The expectation is that the gamification market will experience considerable growth in the Asia-Pacific region in the near term (http://nnw.fm/Bv5Lu).

To this end, DeepMarkit’s Gamify attracted a $1.5 million investment from Allstate International LLC in Hong Kong in June 2017. This gives Allstate International a significant opportunity to bring the Gamify platform into the burgeoning Asian gaming market. With this investment, Allstate received a 10 percent interest in DeepMarkit.

DeepMarkit’s aim is to help merchants use the data collected from gamification to efficiently expand their customer bases. The company’s new product line will enable businesses to create and run gamified campaigns outside their websites, throughout social media, as well as in paid advertisements. The result is more sales for businesses and growth for DeepMarkit and its shareholders.

For more information, visit the company’s website at www.DeepMarkit.com

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