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CryptoCurrencyWire Joins Crypto Brew Show to Discuss Importance of News Dissemination in Overall Marketing Strategy

  • Communications Director of CryptoCurrencyWire was interviewed on the Crypto Brew Show podcast, discussing the ability of CCW to give crypto-focused enterprises broader exposure through news channels
  • CryptoCurrencyWire offers wire-grade press releases with added features that greatly expand reach to targeted audiences while also increasing the odds of coverage by journalists and reporters
  • The wire network syndicate offers a level of service not available elsewhere; CryptoCurrencyWire focuses on news dissemination with a well-developed brand network, social media and a custom list of crypto-friendly journalists

Jonathan Keim, Communications Director of CryptoCurrencyWire (CCW), described in an interview on the Crypto Brew Show (http://nnw.fm/BB8qH) how CCW stands out in the market with one-of-a-kind advantages for those in the blockchain space. He also announced that the company has just inked a deal with Dow Jones for news dissemination as CCW continually expands its long list of 5,000+ syndication partners.

“I really like marketing via news channels because news moves the markets. It brings people in who never heard of you before and is often the starting point for various brands,” Keim said when discussing how powerful announcements can be in disrupting well-established paradigms throughout the global economy by heightening exposure among large audiences.

Proper press release enhancement was also emphasized as a valuable extra benefit included with every order. A team of professionals are designated to catching potential errors, finding areas of improvement and optimizing the release to maximize the number of potential pickups. This is particularly useful for brands who are unable to afford a full-service public relations team.

During the interview, it was also discussed how CryptoCurrencyWire is just one of many brands connected to the InvestorBrandNetwork (IBN). As with the very first brand that was introduced in 2006, CCW focuses on building its own audience rather than solely relying on other platforms for views. This has proven to be especially valuable in the crypto space, where many platforms have banned or strongly limited the ability to advertise.

“We have all these different properties that reach wide demographics of all sorts with more specialized interests, so we don’t have to advertise on social networks to gain exposure for our clients, because we already have the followers,” he explained.

Keim also pointed out the successful use of this strategy in the past with a similar brand that has similar challenges.

“A couple of years ago we came out with CannabisNewsWire; it was very successful for us to blend mass news dissemination with distribution to a targeted audience,” he noted. “It maximized exposure and also engagement. Both are very important. Because, really, news is just another form of marketing — especially with the public relations angle of things.”

To hear the entire interview, including details on how CryptoCurrencyWire is helping spread mainstream adoption of crypto technology through strategic alliances with conferences, visit http://nnw.fm/0AFlM

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About NetworkNewsWire

NetworkNewsWire (NNW) is a financial news and content distribution company that provides (1) access to a network of wire services via NetworkWire to reach all target markets, industries and demographics in the most effective manner possible, (2) article and editorial syndication to 5,000+ news outlets (3), enhanced press release services to ensure maximum impact, (4) social media distribution via the Investor Brand Network (IBN) to nearly 2 million followers, (5) a full array of corporate communications solutions, and (6) a total news coverage solution with NNW Prime. As a multifaceted organization with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.

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