- CloudCommerce’s business intelligence solution, SWARM, incorporates micro-targeting tools
- The exclusive solution is backed by CloudCommerce subsidiaries’ expertise and technologies
- The business intelligence market is forecast to reach $34.3 billion by 2022
Micro-targeting is now available to brand distributers and other marketers, thanks to organizations such as CloudCommerce Inc. (OTCQB: CLWD). The company, a provider of audience-driven business-intelligence and marketing solutions, has developed a menu of tools that utilizes consumer data and demographics to create audience subsets or segments. This information allows businesses to deliver fine-tuned marketing communications that are not only more effective because they are free of irrelevant messaging, but they also cost less.
Micro-targeting is only one instrument in the CloudCommerce tool kit. The company has developed SWARM, a comprehensive audience-intelligence solution that helps businesses identify who to talk to, what to say to them, and how to motivate them to take meaningful action.
Micro-targeting is a big deal, an integral part of the social-media advertising market, which in 2017 was worth $43.78 billion (http://nnw.fm/iZh9Z). Long the Holy Grail of marketers, social-media advertising has become finely tuned, spurred by the spread of digital technologies, which generate a wealth of consumer data. Algorithms track and capture consumer online behavior, analyzing everything from browsing habits to social media posts and purchases.
This information is then mapped to demographic, geographic and psychographic attributes, and the resulting universe of data is dissected to discern patterns, which has been shown to predict interests, opinions and buying behavior. As a result, marketers can deliver targeted messages recipients want to hear, ones that likely will be of value to them. No more intrusive advertising and hard-sell tactics. Micro-targeting delivers welcome advertising that informs, educates and entertains.
CloudCommerce’s flagship solution, SWARM, utilizes a wide range of methodologies to discover, develop and create custom audiences for any business activity (http://nnw.fm/pShU3). These techniques are drawn from diverse disciplines including advanced data science, behavioral science, artificial intelligence, and marketing research. Using SWARM, marketers can examine consumer motivations and the factors that trigger consumers’ decisions to buy. Promoters then have the opportunity to communicate more effectively with their prospects, leading to greater brand acceptance and increased revenues. SWARM is backed by a range of complimentary services offered by subsidiaries.
CloudCommerce is targeting SWARM at the fast-growing business-intelligence market. According to Market Research Future, this market is expected to grow at a compound annual growth rate (CAGR) of 11.03 percent, reaching $34.3 billion by 2022 (http://nnw.fm/5DvaI).
DataPROPIA provides a data-analytic service that collects, aggregates, and analyzes data from a wide variety of sources. The data is then analyzed to generate input for targeted marketing campaigns. DataPROPIA has data-analytics expertise in retail, wholesale, distribution, logistics, manufacturing, and several other industries.
Parscale Digital focuses on digital marketing. The subsidiary has a history of developing marketing plans for clients that execute powerful call-to-action digital campaigns that boost exposure and widen national reach. Giles Design Bureau is the group’s branding specialist subsidiary, while WebTEGRITY focuses on web design by developing commerce-focused, user-friendly digital websites and apps for online marketers.
For more information, visit the company’s website at www.CloudCommerce.com
NOTE TO INVESTORS: The latest news and updates relating to CLWD are available in the company’s newsroom at http://nnw.fm/CLWD
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