- Los Angeles’ bright lights will shine on the sixth annual Cannabis World Congress and Business Expo beginning September 25, providing information and networking opportunities for cannabis-based companies and their clientele
- Renowned rapper and cannabis entrepreneur Jim Jones will lead a CWCBExpo panel drawing on the strengths of Los Angeles’ celebrity society in building cannabis brands
- Jones rose from his Bronx and Harlem roots to music and TV fame before helping found Saucey Extracts in the California cannabis marketplace as a producer of artisanal products
- The panel is taking place Saturday, September 28, from 1:30 p.m. to 2:30 p.m. and is titled ‘One-on-One with Jim Jones: Celebrity Branding & Marketing in the Cannabis Industry’
Branding in the bud business can be tricky given cannabis’ position as both an up-and-coming industry that has not been fully embraced by society or the law and a market that is displaying undeniable potential for bridging every gulf of principle. The sixth annual Cannabis World Congress and Business Expo (CWCBExpo) is a gathering point for information and innovation elevating the aspirations of cannabis commerce, and it crosses the country, with events in Los Angeles, Boston and New York during the coming months.
LA’s cityscape of lights is the setting for CWCBExpo’s four-day gathering that kicks off Wednesday, September 25, with a continuing education workshop on cannabis business law, followed by daily keynote addresses, opportunities to network with other cannabis consumers and connoisseurs, and information on employment and professional promotion platforms.
LA’s mastery of all aspects of the celebrity trade make this month’s event a prime opportunity to see cannabis through the lens of individuals who understand branding at the most personal of levels. Award-winning rapper Jim Jones’ panel discussion, scheduled for the final day of the expo, is an example of that convergence of entrepreneurship and notoriety in building business success.
Jones rose from New York City’s Bronx and Harlem boroughs to become a world-renowned recording artist who parlayed his initial music and music video successes into film and leading TV roles, branching into business executive roles, fashion design and sports franchise management (http://nnw.fm/goBK0).
The rapper helped found Saucey Extracts in the burgeoning California marketplace as an originator of artisanal cannabis products ranging from vape cartridges to cannabis flower with just about everything in between, focusing on luxury design and quality (http://nnw.fm/YoO0O). He has developed a significant social media following, with over five million followers on Twitter and Instagram.
Jones’ groundbreaking panel discussion, titled ‘One-on-One with Jim Jones: Celebrity Branding & Marketing in the Cannabis Industry’, will take place Saturday, September 28, at 1:30 p.m. on the main stage at the Los Angeles Convention Center and feature insights from his business cred on powering a product to scale (through passion and prominent positioning) despite the nation’s complicated regulatory frameworks for cannabis.
Jones’ panel will be among more than 40 sessions that address all aspects of the legalized medicinal and adult-use cannabis markets, including research, marketing and branding, banking and finance, legal compliance, community building and hemp potential.
For more information, visit the event’s website at www.CWCBExpo.com
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