- Brera Holdings joins City Football Group, owners of Premier League club Manchester City, as the only multi-club owners in Italy’s Serie B.
- The company owns SS Juve Stabia, which recorded a 245% increase in market value during the 2024-25 season.
- Juve Stabia reached the semifinals of the Serie A promotion playoffs following a strong campaign.
- The company has expanded into Europe, Africa, and Asia with strategic acquisitions since 2023.
- Juve Stabia acquisition was finalized on June 20, 2025, marking a major step in Brera’s MCO strategy.
Brera Holdings (NASDAQ: BREA), an Ireland-based international holding company focused on expanding its global portfolio of men’s and women’s sports clubs through a multi-club ownership (“MCO”) strategy, has become only the second multi-club owner in Italy’s Serie B League, joining City Football Group, the Abu Dhabi United Group-backed conglomerate that owns Manchester City and Palermo FC. The development highlights Brera’s evolving role in the European football market and introduces a new potential avenue for investor exposure to club-level growth (https://nnw.fm/vjDGW).
Brera was formally welcomed to the Serie B owners’ group during recent league meetings for club owners in Rome. There, the company’s executive chairman Daniel J. McClory emphasized the importance of peer interaction and data sharing among the 20 clubs ahead of the 2025-26 season.
“Being welcomed by Serie B League President Paolo Bedin into this exclusive ownership group including fellow MCO and the world-renowned City Football Group was a highlight of the meetings,” McClory said.
Brera’s Serie B asset, SS Juve Stabia, enjoyed a breakout 2024-25 season after earning promotion from Serie C. The team’s strong performance saw them reach the semifinals of the Serie A promotion playoffs and helped drive a significant uptick in value.
Juve Stabia’s squad valuation rose 245% to $32 million over the season, based on Transfermarkt data and analysis from Social Media Soccer. The club is often referred to as “The Other Team of Naples” and has benefited from a rejuvenated player roster and increased market interest.
This valuation increase was achieved under Brera’s majority ownership, giving public investors a rare opportunity to gain exposure to rising club valuations via a Nasdaq-listed vehicle. Brera completed the acquisition of 52% of Juve Stabia’s corporate capital on June 20, 2025, following a multi-step process first announced in December 2024.
The acquisition adds to a growing international portfolio. Brera acquired Brera FC, “The Third Team of Milan,” in 2022. It has since expanded into Africa with Brera Tchumene FC in Mozambique, which reached the country’s top division in 2023.
In Europe, Brera took control of North Macedonian first-division club Akademija Pandev (now Brera Strumica FC) in April 2023, and later launched a women’s team, Brera Tiverija FC, as a wholly owned subsidiary. Brera also entered the Mongolian top division by acquiring Bayanzurkh Sporting Ilch FC (now Brera Ilch FC) in July 2023.
In addition to club acquisitions, Brera made a strategic investment in Manchester United PLC in June 2023, realizing a 74% return.
Brera’s business model is built around a multi-club ownership strategy that seeks value creation from the lower divisions upward, rather than relying solely on top-tier clubs. The company has focused on undercapitalized teams with growth potential, using a combination of sporting performance, branding, and operational restructuring to drive appreciation.
With a strategic emphasis on bottom-up value creation, innovation-driven growth, and socially impactful outcomes, Brera Holdings is positioning itself as a forward-thinking leader in the industry, focused on creating incremental value in emerging football markets while offering transparency to shareholders. Its ongoing efforts include organizing the FENIX Trophy, a UEFA-recognized non-professional tournament, as part of its commitment to building both competitive and socially impactful sports organizations.
For more information, visit the company’s website at www.BreraHoldings.com.
NOTE TO INVESTORS: The latest news and updates relating to BREA are available in the company’s newsroom at https://nnw.fm/BREA
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