These days people just read the headlines and often leave the penetrating analysis/due diligence to their financial advisors. This is what we call dumb money – but the momentum of dumb money can partially capsize even a large and viable company in its wake, irrespective of how brilliant said company’s in-house engineering people are.
For instance, many people still think that BlackBerry (NASDAQ: BBRY) is just another smartphone company which is forced to compete with the likes of Apple (NASDAQ: AAPL) and Samsung (OTC: SSNLF) for market share in order to exist (a narrative which has helped destroy BlackBerry’s share price for years). You must’ve heard this meme by now and hopefully you have been rightfully puzzled, knowing as you might that a multi-threat, pioneering tech outfit like BlackBerry won’t simply lie down and die because it has been hammered so hard. There is no sense in ignoring the reality that BlackBerry is one of the global leaders in embedded systems, enterprise software solutions, MAM (mobile application management, or the delivering of enterprise software to end users’ mobile devices), mobile security, and the rapidly developing IoT (internet of things) space – which is set to deliver CAGR of 33 percent plus through 2021 (http://nnw.fm/5jCT1), when it will likely hit somewhere north of $661 billion.
A strikingly clear undercurrent of shoulder shrugging at the new iPhone 7 feature set and its wireless headphones (leveraging the IP from the Beats acquisition); a 33 percent drop in YOY revenue within China for Apple, as its market share becomes easy pickings for the likes of Samsung, Huawei, Lenovo (OTC: LNVGY), Xiaomi, Oppo, and Vivo; and the fact that services have become Apple’s number two revenue engine, all make it plain that it is essential in today’s market to be far more than just a device brand. BlackBerry’s Unix-like QNX was one of the first microkernel-based OS implementations to see commercial success (currently BlackBerry 10), and whatever the company may have lost in mass consumer appeal over the years, it has reasonably offset via a shored-up crystallization of its presence as a specialist, a move assisted by its uncanny ability to deliver mobile ecosystem-spanning security solutions.
The early September announcement by BBRY that the company’s layered security-based SecuTABLET – a device designed in collaboration with IBM (NYSE: IBM) and Samsung, and targeted at government officials – is being used by German governmental agencies as a bulwark against espionage seriously impressed industry buyers, experts and retailers, as well as media who were in attendance at the IFA consumer electronics show in Berlin. This was a great opportunity for BBRY to showcase its government-grade MAM capabilities via a hardware platform that is based squarely on Samsung’s Galaxy Tab S2, and the fact that the BSI (Federal Office for Information Security) has certified use of the SecuTABLET for German public authorities (granting it the VS-NfD classification) extends an already tightly-knit relationship with BlackBerry.
As you may know, the German government is already a big fan of BBRY, and has used the company’s SecuSUITE for BlackBerry 10 to secure mobile communications since 2013. But the fusion of Samsung’s defense-grade platform Knox and BlackBerry’s Secusmart Security Card creates a hardware-based storage and transport encryption envelope that extends fully to a compartmentalized app layer, bringing simplicity and hardware encryption together in a big way. The SecuTABLET is a remarkable combination of premium user experience and maximized ease of use with rock-solid security, all sitting comfortably inside a souped-up and extra secure version of Android and able to deliver both business and personal apps to the user while keeping them cordoned off from one another. The backend on the BIS-approved implementation is extremely tight, with Secunet SINA (secure inter-network architecture) VPN (virtual private network) concentrators and EASE server software, which should help truncate user-driven security susceptibilities inherent in modern mobile communications.
This is a direct and bold response to concerns raised last year by Sensburg and other officials in the Bundestag (Germany’s parliament), via an elegant realization that is both user-friendly, and extremely robust. Positive signs for BBRY shareholders here that the company is ably locking down very lucrative territory in the mobile enterprise security (projected 12.7 percent CAGR through 2020 to $3.21 billion worldwide (http://nnw.fm/5WD4e)) and overall cybersecurity (projected 9.8 percent CAGR to $170 billion by 2020 (http://nnw.fm/2eVa9)) markets.
For more information, visit www.BlackBerry.com
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