On May 23, 2018, we published revised versions of our Privacy Policy and User Agreements. Please read these updated terms and take some time to understand them. Your use of our services is subject to these revised terms.
Yes, I Agree.

Are You Using Free Analytics? It May Not Be a Good Deal

How does one go about creating a product one intends to sell, when one’s competition is free?  What price can you charge that makes sense when you know that your potential customers are comparing your product against one that costs literally nothing? These questions entered my mind as I evaluated Oribi, a new website analytical product that does essentially the same thing as Google Analytics. How could it be any good, competing with the industry benchmark of web analytics for the past 15 years? If it were any good, Google would have bought it already, as they did with Urchin (the product that ultimately became Google Analytics in 2005), right? Well, maybe.

Many of us don’t have the technical, programming or computer science skills to objectively compare Oribi against Google Analytics. All we can do is evaluate the speed and ease of using each product as an end-user. Here is my review and analysis:

  1. Free vs. paid analytics – There is no elephant in the room that nobody can see – everybody can see this one. Google Analytics is free and Oribi’s basic package is $350/mo. But how free is ‘free’? Most companies that use Google Analytics must pay a specialist, on staff or otherwise, with an understanding of both HTML and of the key business events that occur on their websites to set up and test conversion tracking for purchases, newsletter subscription, or lead generation. With Oribi, all you need to do is install a short snippet of code in the header pages of your site – a very basic operation that anyone with access to your site should have the capability to do; its advanced intelligence gathers and collates page visits, button clicks and other key activities and allows you to organize the data in a meaningful report.
  2. Laser focus on conversion – The purpose a website is to prompt action by the visitor. Otherwise it might as well be an oil painting. It follows that tracking user actions should be foremost in your thoughts. Oribi makes it easy to follow conversion paths by tracking every page visit, button click, payment confirmation or form submission, and allows the user to aggregate the data to form visitor behavior patterns.
  3. Conversion funnel construction and visualization – If you have a big site, with a lot of SKU’s, buttons or pages, and have ever attempted this activity using Google Analytics, you already know the challenges and time consumed. With Oribi, the creation and visualization of site visitor behavior is almost reduced to the trivial. Set up dozens of different conversion paths in minutes.
  4. Clean, clear reporting – Aggregating incoming traffic information and combining it with on-site traffic patterns is challenging enough to explain for most marketers, much less constructing user-friendly reports the most ‘Type A’ can sit through. Oribi’s report generator includes broad and detailed information in a clean, readable format that is easy to digest.
  5. Event correlations – How likely is it that someone reading your latest blog post is going to click on the “SHOP NOW” button? Are they more likely shop after seeing your instruction video? You absolutely cannot get this level of insight from Google Analytics unless you have a calculator and a degree in statistics. With Oribi, it is as easy as selecting any sequence of events and submit a query if they are correlated. Higher correlations will identify the most common paths that site visitors will take as they navigate your site.

These are just five of the key features of Oribi. To get the full picture, visit Oribi.io and fill out the application for a free 7-day trial. It’s as simple as installing a snippet of code in header portion of your website pages. The insights you will see within the first few days may influence you to keep Oribi around as a permanent element of your website management.

– Written by Eric Vengroff

About NetworkNewsWire

NetworkNewsWire (NNW) is a financial news and content distribution company that provides (1) access to a network of wire services via NetworkWire to reach all target markets, industries and demographics in the most effective manner possible, (2) article and editorial syndication to 5,000+ news outlets (3), enhanced press release services to ensure maximum impact, (4) social media distribution via the Investor Brand Network (IBN) to nearly 2 million followers, (5) a full array of corporate communications solutions, and (6) a total news coverage solution with NNW Prime. As a multifaceted organization with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.

For more information, please visit https://www.networknewswire.com

Please see full terms of use and disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer

NetworkNewsWire (NNW)
New York, New York
www.networknewswire.com
212.418.1217 Office
Editor@NetworkNewsWire.com

Third-Party Content

The NNW website may contain Third-Party Content articles and other content submitted by third parties, including articles submitted through the NNW Premium Partnership Program. All opinions, statements and representations expressed by such third parties are theirs alone and do not express or represent the views and opinions of NNW or its affiliates and owners. Content created by third parties is the sole responsibility of such third parties, and NNW does not endorse, guarantee or make representations concerning the accuracy and completeness of all third-party content. You acknowledge that by NNW providing you with this internet portal that makes accessible to you the ability to view third-party content through the NNW site, NNW does not undertake any obligation to you as a reader of such content or assume any liability relating to such third-party content. NNW expressly disclaims liability relating to such third-party content. NNW and its members, affiliates, successors, assigns, officers, directors, and partners assume no responsibility or liability that may arise from the third-party content, including, but not limited to, responsibility or liability for claims for defamation, libel, slander, infringement, invasion of privacy and publicity rights, fraud, or misrepresentation, or an private right of action under the federal securities laws of the United States or common law. Notwithstanding the foregoing, NNW reserves the right to remove third-party content at any time in its sole discretion. By viewing this third-party content, you acknowledge that you have viewed, read fully, accepted and agreed to all terms of the Disclaimer at http://NNW.fm/Disclaimer.

The disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published are at: http://NNW.fm/Disclaimer

Archives

Select A Month

NetworkNewsWire Currently Accepts

Bitcoin

Bitcoin

Bitcoin Cash

Bitcoin Cash

Doge Coin

Dogecoin

Ethereum

Ethereum

Litecoin

Litecoin

USD Coin

USD Coin

Contact us: 212.418.1217