- Poised for rapid revenue development following acquisition of MediaPlay
- Agreements in place with leading application stores to fast-track applications
- Company had $589,000 in revenues in 2016 and was able to eliminate more than $500,000 in corporate debt
Technology development and incubation acceleration company AppSwarm, Inc. (OTC: SWRM) has announced its acquisition of MediaPlay, a multiplatform games publisher and developer (http://nnw.fm/V65iJ). The company has further announced the creation of two AppSwarm divisions.
Assets purchased as part of the acquisition include:
- Games in-house
- Rights to games currently in negotiations
- Pending letters of intent
- Pending distribution agreements
- Work-for-hire contracts
MediaPlay has a special focus on free-to-play mobile games and is led by a core team composed of veterans of the game industry who have made successful exits in previous ventures and have held executive positions with some of the world’s largest gaming companies, such as Electronic Arts, Kabam and Activision. Collectively, the MediaPlay team is responsible for the launch of more than seven companies.
Historically, MediaPlay’s team has created organic growth by developing some of its own products, as well as through third-party acquisitions of branded games. The MediaPlay team has had tremendous ongoing success and has had its games featured by Apple and Google multiple times. The team executed a three-game development and publishing agreement with Discovery Networks in 2016 and has made subsequent deals with Valiant Entertainment and other brands.
AppSwarm anticipates rapid revenue development within the next 24 months as a result of this acquisition. MediaPlay brings an acute focus on nurtured relationships and international contacts, as well as a proven ability to bring about major corporate developments and publishing agreements.
The acquisition further enables AppSwarm to form two distinct but synergistic gaming divisions and revenue streams. The company’s current efforts will be focused on the application Incubation and Acquisition Division, which includes gaming opportunities, interactive developments and e-commerce business solutions.
Focused on partnering with app developers, AppSwarm is engaged in accelerating the development of free-to-play mobile games and fast-tracking them to the market. The company partners with game developers through joint ventures, royalty agreements, marketing partnerships and outright purchases.
AppSwarm actively reaches out to budding, entrepreneurial-minded application developers with great ideas who lack the knowledge to effectively market their products. When the company identifies an application with potential, the person or firm that created the app is approached by AppSwarm for the purposes of negotiating a stock purchase agreement, royalty agreement, joint venture, partnership or outright purchase.
AppSwarm has enviable financial resources to help market applications in the most effective ways. The company uses all forms of social marketing, along with traditional marketing, to get an app before as many eyes as possible. AppSwarm further has agreements in place with the foremost application stores, enabling the company to fast-track its applications.
In 2016, AppSwarm had revenues of $589,000, and the company was able to eliminate well over $500,000 in corporate debt. This enabled AppSwarm to commence 2017 with the momentum to complete synergistic mergers and acquisitions, such as the acquisition of MediaPlay.
For more information, visit the company’s website at www.App-Swarm.com
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