- Reklaim appears poised to capitalize on new market opportunities for companies with a competitive edge in compliant data; it seeks to position itself as the go-to privacy-compliant data partner
- Shifting data-protection regulations and stricter privacy policies of Big Tech companies like Apple and Google require brands to replace their existing data suppliers with those compliant with new privacy standards
- Reklaim’s platform allows consumers to claim control of their personal data while brands can buy and sell consumer-consented privacy-compliant data
As the era of online tracking and monetizing consumer data without explicit consent is coming to an end, companies like Reklaim (TSX.V: MYID) (OTCQB: MYIDF) that provide consumer data compliant with government regulations are set to benefit in this rapidly evolving environment. Driven by the transformation of consumer privacy regulations and how Big Tech has adapted to this changing consumer sentiment and legislation, Reklaim appears poised to position itself as the go-to solution for businesses under swelling pressure to find a partner to solve this compliance gap.
In an increasingly noisy digital environment, brands rely on consumer data for targeted marketing to better personalize their online presence to match their intended audience’s preferences. Until recently, so-called Big Tech companies – such as Facebook, Google, Amazon, and the like – were collecting immense amounts of personal information about consumers and selling it to the highest bidder without consumers’ knowledge or explicit consent. But under the pressure of changing regulations, the $400-billion data market is about to transform (https://nnw.fm/KDpv7). As companies like Apple and Google align their products with the shifting regulation, making tracking consumers’ online behavior more challenging, digital data monetization becomes much more complicated. As a result, a drastic reduction in reliable data supply is expected.
“The global data market has historically been built on collecting data unbeknownst to consumers and arbitraging it to as many different firms as possible for as much money as possible,” said Neil Sweeney, founder and CEO of Reklaim (https://nnw.fm/RgBgf). “This is quickly coming to an end, not only with accelerating changes in privacy legislation but also in how companies such as Google and Apple are quickly reducing the amount of data leaking from their products.”
With the days of cookies and retargeting ads gone, brands are forced to rethink their marketing strategy – and access to consumer-consented data purchased from a compliant supplier with scale is deemed the critical step towards advertising in the modern, privacy-first world. With access to over 320 million profiles in the US alone, Reklaim emerges as a partner that can respond to these privacy challenges (https://nnw.fm/TAEaT).
Its unique data platform serves consumers and brands alike. The company prides itself on being the world’s only company providing consumers with access to the digital information companies collected about them and guaranteed weekly monetization. They can view, edit, opt out, or be compensated when businesses use their data. At the same time, the platform allows brands and companies to buy and sell consumer-consented, privacy-compliant data.
Considered an industry leader amid a growing broader trend that still goes largely unnoticed as the US is slowly but surely shifting toward a federally driven privacy policy, the company’s vision seems to be coming to fruition. After decades-long efforts to pass a law to protect Americans’ data privacy, a bipartisan draft bill recently released by key Congressional leaders indicates that a patchwork of state and sector-specific data privacy laws is about to be replaced by a comprehensive federal consumer privacy framework (https://nnw.fm/Bil9F).
This modern world of privacy-protected data opens new opportunities for companies with a competitive edge in privacy-compliant data. As businesses re-evaluate their data suppliers over the next 12 months, Reklaim reveals plans to explore strategic M&A opportunities involving data partners that struggle with compliance issues amid the rapidly changing privacy market. As times are changing and consumers demand better protection of their online privacy, Reklaim appears well positioned to benefit from the emerging privacy landscape in which brands must have a reliable partner to ensure privacy-compliant data authorized by consumers.
For more information, visit the company’s website at www.ReklaimYours.com.
NOTE TO INVESTORS: The latest news and updates relating to MYIDF are available in the company’s newsroom at https://nnw.fm/MYIDF
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