- Retail investment has boomed of late, with retail investors accounting for 23% of all U.S. equity market transactions in 2021
- SRAX and investor intelligence platform, Sequire, have sought to service the informational needs of a burgeoning investor community, which now numbers over 9 million
- Sequire has looked to add value through a series of investor masterclasses and a community investor newsletter, as well as an array of corporate access events focusing on all segments of the stock market
- SRAX and Sequire sought to bolster their investment offering through the acquisition of leading small and mid-cap stock specialist, LD Micro, in late 2020
At multiple times during 2021, retail investors made up a third of all U.S. stock market trading. In fact, over the past year, retail investors in the United States have on average accounted for 23% of all U.S. equity trading – more than twice the level of 2019. Effectively, that means that retail investors now possess a stock market footprint which is approximately as large as all hedge funds and mutual funds combined (https://nnw.fm/fm9Dy). Meanwhile, a survey carried out by Deutsche Bank found that nearly half of those investors were venturing into the stock market for the first time. The rise of the North American retail investor base has led to a greater desire for financial information – a need which financial technology company SRAX (NASDAQ: SRAX) has sought to fulfil.
During the late 1990s, a prior period marked by retail investor enthusiasm which would ultimately culminate with the dotcom boom and bust, a study carried out by Oklahoma State and Emory University found that the average retail investor was 50 years old and had around $47 thousand to play with. In contrast, today’s average investor is around 31 years old, has between $1,000 and $5,000 to invest, and is likely to be a member of an online retail investor chat forum. In fact, one particularly influential Reddit-based group currently boasts upwards of 9.4 million members, a figure which has swelled ten times over since the start of 2020.
SRAX, and its investor intelligence platform, Sequire, have looked to cater to the rapidly rising population of retail, high-net-worth, and institutional investors, and their need for financial information and interaction amongst their peers. Since its inception, Sequire has seen its community swell to over nine million influential, forward-thinking investors and shareholders, firmly establishing itself as a venue where investors can congregate to learn, share and network on a wide range of industry related topics.
Ranging from curating educational opportunities with leading investors and industry experts through masterclasses, to publishing a community newsletter to provide members with relevant and timely stock market and industry updates and hosting a wide array of virtual and in-person investor conferences every year, Sequire has taken it upon themselves to help their followers stay in the know and make informed investing decisions.
That mission was further reinforced in late 2020, when SRAX acquired LD Micro, one of the leading data and event companies servicing the small and micro-space. Having hosted over 1,500 companies within their well-established industry events since 2008, SRAX and Sequire have sought to make LD Micro’s must-attend events the centrepiece of their conference offering; the success of that initiative was self-evident over the course of the 2021 LD Micro Main Event, which marked the first in-person conference for LD Micro in nearly two years following the onset of the pandemic. Held between October 12-14, 2021, the LD Micro Main Event attracted 139 companies in a dual, in-person and virtual format (https://nnw.fm/lAgHd).
A recent survey carried out by Accenture revealed that 55% of wealth management consumers in the U.S. and Canada found that the financial advice they received was too generic, with 34% of all investors stating that they would increase their investments if they received a more personalized experience (https://nnw.fm/PvpUx). SRAX has increasingly sought to fulfil that role for its millions of followers, providing a vast legion of investment services, newsletters and corporate access events designed to satisfy the needs of an increasingly discerning – and active – investment community.
For more information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://nnw.fm/SRAX
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