- Joël Reyes’ appointment marks the third appointment in the first month of the 2022 calendar year
- Mr. Reyes will be responsible for implementing operational excellence across the entire organization, starting with its Columbian activities
- His appointment comes just in time, following the implementation of the new Colombian law allowing for the export of up to 7,900 kilograms of high-THC cannabis dried flower
Flora Growth (NASDAQ: FLGC) embarked on an aggressive hiring campaign to kick off the 2022 calendar year, starting with the appointment of Derek Pedro as an advisor to its Cosechemos cultivation facility (https://nnw.fm/H6MLH). This was then followed by the nomination of Tim Leslie as Chairman of its newly formed Advisory Board, all in a move to develop its corporate structure further to include a robust roster of human capital (https://nnw.fm/tiIGT).
The latest addition to the Flora Growth team is Joël Reyes, a seasoned operations and personnel development expert. Mr. Reyes will serve as the company’s Senior Vice President (“SVP”) of Global Operations. He will be responsible for implementing operational excellence across the entire organization, starting with its robust Columbian activities (https://nnw.fm/Gr2to).
Mr. Reyes will lend his years of experience in operations management and optimization, business development, strategic consultative sales, and C-suit consultation and development. Flora Growth’s management is confident that his addition to the team will play a vital role in achieving the company’s aggressive global expansion plan.
“2022 is the year for Flora to rapidly grow sales and revenue, and being surgical in our operational execution at every touchpoint will be critical to achieving our goals,” noted Luis Merchan, the President and Chief Executive Officer (“CEO”) of Flora Growth Corp.
“As an award-winning expert in operations management, the appointment of Joël Reyes comes at the perfect time as Flora Growth’s aggressive global brand expansion and M&A strategy continue to be implemented,” he added.
Mr. Reyes has founded four startups over his professional career. This achievement has awarded him an intimate understanding of the level of consistency, determination, and commitment required to deal with challenges and achieve goals at scale. It has also led to him being named one of the “Faces of Innovation” by the Consumer Technology Association (“CTA”).
When accepting his appointment, Mr. Reyes noted:
“Flora Growth is well-positioned for rapid revenue growth after strategically building a house of brands and global pipeline for the sale of cannabis derivatives in 2021. With this growth, combined with aggressive revenue targets, comes the need for operational acuity within every go-to-market pillar, across every market we enter – and that is the work I most look forward to taking on, alongside this all-star team.”
Mr. Reyes’ appointment comes just in time, following the implementation of the new Colombian law allowing for the export of up to 7,900 kilograms of high-THC cannabis dried flower. Flora Growth is in the process of ramping up production at its Cosechemos facility to meet this quota, and Mr. Reyes will play an integral role in achieving this objective.
For more information, visit the company’s website at www.FloraGrowth.com.
NOTE TO INVESTORS: The latest news and updates relating to FLGC are available in the company’s newsroom at https://nnw.fm/FLGC
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