On January 10, 2017, Crystal Equity Research (http://nnw.fm/Hk3L3) published an initial report on Moxian, Inc. (NASDAQ: MOXC). Moxian provides social commerce platforms to consumers and merchants in Asia, more specifically China, through its proprietary Moxian+ platform. The company received a ‘Speculative Buy’ rating with a price target of $5.25 per share.
The rating was based on Moxian’s ability to maintain itself as a strong contender within China’s online-to-offline (O2O) market, which, according to the report, was worth $48 billion during the first half of 2015. Thanks to the launch of both the Moxian+ User app and the Moxian+ Business app, customers are being drawn from websites to physical stores in China. Both consumers and merchants are showing a growing interest in the O2O market, with more people using mobile devices and having access to the internet.
Aside from Moxian’s ability to successfully target the country’s O2O market, the company has made significant steps toward strengthening its balance sheet with the aid of new, independent members of its board of directors. MOXC successfully closed a public offering of over four million shares of common stock, raising $9 million in new capital net fees by the end of 2016 while cutting related party debt.
The report continues to discuss Moxian’s timely entry into China’s O2O market. With nearly half the population on the mainland devoting 45 minutes a day to social media, combined with a growing adoption of banking cards, online purchases are becoming more accessible. To make Moxian’s move into the market more swift, the company is targeting small- to medium-sized businesses with a “do it yourself” website that allows merchants to create an account easily for which they can then choose the pricing plan that best suits them.
Moxian expects its primary forms of income to be advertising revenue and sales of memberships to merchants. Although the basic membership is free, the paid account offers merchants the chance to add features that will enhance their relationships with their consumers. The paid plan also gives access to consumer data and the added benefit of other O2O tactics. MOXC also expects revenue from gaming application downloads, fees from content and sales generated by users, and from sales of ‘points’ to consumers.
For more information, visit the company’s website at www.Moxian.com
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