A leading provider of marketing and sales solutions designed to help online merchants connect with users, with a focus on the fast-growing online-to-offline (O2O) market and social media integration, China’s Moxian, Inc. (NASDAQ: MOXC) is aware of how important gamification can be to building up a vast and solid customer base. The company has been integrating a rewards-based gaming system on its platform, alongside entertainment and social media features, since the very beginning, and with encouraging results. Since its foundation in 2013, the company has expanded from its base in Shenzhen, China, to Beijing, Hong Kong and Malaysia, and its platform now hosts thousands of users.
The recent launch of a game channel on Xinhua New Media platform, an affiliate of China’s state-owned Xinhua News Agency, is expected to further strengthen Moxian’s position as a leading digital marketing company and a major player on the O2O service market. The game channel, launched in December last year, is powered by Moxian’s innovative, patent-pending technology, which will allow users to collect the company’s proprietary virtual currency, MO-Coins, while browsing or clicking on advertisements. The ‘Click & Earn with MO-Coin’ system is designed to significantly improve the effectiveness of advertisements and user engagement.
Launched as a joint effort with Xinhua New Media and aimed at further strengthening the company’s partnership with Xinhua New Media Culture Communication Co., Ltd., the game channel is expected to bring multiple benefits to the company, including higher revenue streams from advertisement sales and game downloads, as well as ultimately attracting new users for its own Moxian+ platform and app. The project can bring massive exposure to the company’s services, given that Xinhua New Media has about 10 million active users every day and has accumulated more than 110 million downloads, being one of the most popular authoritative mobile platforms worldwide.
Targeting China’s giant e-commerce market, expected to reach $1.1 trillion by 2020, Moxian is an O2O integrated social commerce platform that combines business intelligence capabilities with social media features, entertainment and gamification, developed around a proprietary Social Customer Relationship Management system. The platform’s declared goal is that of improving businesses’ interaction with consumers and allowing them to run targeted ad campaigns and special promotions.
The platform has two associated apps: the Moxian+ Business app for vendors and the Moxian+ User app for shoppers. Through the Moxian+ Business app, merchants can collect and analyze customer behavior information so as to better understand their audiences and be able to offer every group of users an improved, customized experience. The application further enables merchants to set up their own online stores and to generate personalized activity reports based on intelligent data analytics capabilities. Vendors are also able to develop a stronger relationship with their social media followers and respond to any inquiries through the application’s instant messaging system.
The user information is gathered through the Moxian+ User application, which also includes a gaming center where players can earn MO-Coins or MO-Points, communicate via social media features and enjoy rewards redemption capabilities. The application can also offer customized shopping advice based on users’ saved preferences and their location.
For more information, visit www.Moxian.com
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