- FanDom retains services of corporate communications firm NetworkNewsWire
- NNW will leverage powerful distribution network and sizable social media following to maximize company’s exposure throughout the investment community
- FanDom launched beta version of Android app earlier this month
FanDom Sports Media Corp. (CSE: FDM) (OTC: FDMSF) (FRANKFURT: TQ42), an aggregator, curator and producer of unique fan-focused content delivered through its mobile app, recently announced that it has retained the services of corporate communications firm NetworkNewsWire (“NNW”). NNW is a strategic communications trendsetter with a client base that ranges from start-ups to established industry leaders. Leveraging a powerful distribution network and an extensive social media following, NNW will aim to maximize exposure for FanDom throughout the investment community as the company works to achieve its goal of an optimized conversion rate of far-reaching messaging, effectively translating app downloads into engaged users.
“NNW provides us with a network of relationships which attracts the audience that our company strives to engage, not just from a brand awareness and user acquisition standpoint but also from a fresh shareholder base perspective,” Henri Holm, president and CEO of FanDom, stated in a recent news release. “Our goal is to establish a significant presence among the investment community along with synergistic and competitive industry players. Through their use of the latest social networking tools and advanced SEO capabilities, NetworkNewsWire has the proven ability to broaden FanDom Sports’ influence.”
FanDom’s decision to retain the services of NNW comes at what is a transformative time for the company. In a November 2, 2017, news release, FanDom announced plans to release an Android version of its mobile app, in beta form, by the end of the first quarter. On March 12, 2018, the company made good on these plans, releasing the beta app ahead of schedule. As FanDom noted in a news release detailing the launch, “After a kick-ass and much faster than anticipated Alpha testing phase (As per March 6, 2018 press release) we tricked this thing out and now it’s time to kick it out of the nest.”
The company notes that this beta testing process, which coincides with what it calls a friendly user-testing undertaking or ‘FUT U’, was previously successful ahead of the full commercial launch of the iOS version of its app in late 2017. Per Fandom’s news release, “Feedback from the Beta and FUT U participants will help us polish this beast and have it looking downright sexy for the commercial production release.”
For more information, visit the company’s website at www.FanDomSportsMedia.com
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