- Reign Sapphire Corp. using a strong marketing strategy to offer conflict-free jewelry
- Quality customizable jewelry to preserve life’s best memories
- Finger on the pulse of millennials
Reign Sapphire Corp. (OTCQB: RGNP), headquartered in Beverly Hills, California, is an ethical and sustainable jewelry company with three niche brands: Reign Sapphire, Coordinates Collection and Le Bloc. The three brands offer unique, quality craftsmanship pieces designed to capture memories. They are sold through a commission-based affiliate program that utilizes influencers, email campaigns and promotions, as well as digital advertisement and events. The company works hard to ensure that it has its finger on the pulse of millennials, with a large following across social media for all three brands and a focus on e-commerce. The stores have a low footprint run from a retail app and virtual point of sale. Items selected are drop-shipped directly to the customer. This eliminates inventory expenses and high cost square footage, and it requires only part-time salespeople. The company is a member of the American Gem Trading Association and is committed to fair trade and ethical sourcing and processing of gemstones.
Reign Sapphires are mined in Australia, and the land from which they are taken is restored. These conflict-free, natural sapphires are procured directly from certified mines. Great respect is paid to the environment, the miners and the local people directly affected by the gem trade. The mined gem is processed, sorted, polished, and then cut by master artisans. The gems are finally sent to the U.S., where each piece of jewelry is individually crafted in Los Angeles for the customer. RGNP is about producing beautiful jewelry to commemorate memories, but also about preserving a clean supply chain.
The company’s Coordinates Collections was launched in August 2013. It was inspired by its globetrotting founder, Owen De Vries, who wanted to find a way to preserve memories of his travels. He developed a wearable memory, both beautiful and meaningful to the wearer. The brand’s adventurous spirit can be found on its blog, where it highlights various locations under the title ‘Coordinates Envy’. These carefully hand-crafted pieces go through a 21-day craftsmanship process during which each is fully inspected and given the time and attention to detail necessary to ensure quality.
Le Bloc is also a customizable jewelry line. Rather than focusing on gems or coordinates, Le Bloc uses whimsical building blocks engraved with letters for the consumer’s creativity. Names, hashtags, messages and more can be spelled out on necklaces, bracelets, and earrings.
These three brands under the company are strategic in marketing to millennials by being custom-made, conflict-free, sold direct-to-customer and supported by a rapidly growing social media following.
For more information, visit the company’s website at www.ReignSC.com
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