- Global games industry to reach $108.9 billion this year
- Mobile segment accounts for 42 percent of market, or $46.1 billion
- AppSwarm offers investors the chance to tap into mobile game and app development segment via partnerships with developers
With the global games market growing steadily every year, the number of investment opportunities available in this multibillion dollar industry are also on the rise. Typically dominated by venture capital firms and billionaire investments, this fast-growing, highly lucrative industry also presents unique opportunities for regular investors, with the help of companies such as AppSwarm, Inc. (OTC: SWRM), an innovative incubation acceleration and technology development firm.
Marking a 7.8 percent growth since last year, the global games market is expected to reach $108.9 billion in 2017, generated by roughly 2.2 billion games worldwide, according to the latest Global Games Market Report by Newzoo (http://nnw.fm/Ggl7o). Roughly 87 percent of the global market is held by digital game revenues, accounting for $94.4 billion.
The most lucrative segment remains mobile gaming, which stands at 42 percent of the market, or $46.1 billion. According to the report, the tablet and smartphone gaming apps segment is growing at a rate of 19 percent year over year, a trend that’s expected to continue in the future. It is estimated that by 2020, mobile gaming will cover half of the global gaming market, or approximately $64.9 billion of an industry totaling $128.5 billion in revenues, per the Newzoo report.
The Asia-Pacific region is responsible for 47 percent of total gaming revenues this year, being expected to generate $51.2 billion. The largely mobile Chinese market will cover one quarter of all global game revenues and is projected to reach $27.5 billion in 2017. The second-largest region is North America, with revenues of $27 billion this year, most ($25.1 billion) of which are generated by the U.S. Europe comes third, with $26.2 billion this year, while Latin America closes the ranking with $4.4 billion and an impressive 13.9 percent increase since last year, the highest rate among all regions.
With a significant portion of global gaming revenues generated by mobile apps, there are multiple investment opportunities available in the field of mobile app and game development, funding and marketing via partnerships with developers, according to AppSwarm. Despite the multiple opportunities present, there are very few companies actually focusing on this kind of investment, something that AppSwarm intends to change by offering regular investors a chance to take part in a massive and fast-growing industry.
The company is more than an incubator; it partners with developers through marketing partnerships, royalty agreements, joint ventures and purchase agreements to provide them with all the support they need to complete their products and release them on the market (http://nnw.fm/RjN2p). With a focus on mobile gaming and apps, the company provides all resources needed for engagement, retention, virality and monetization of the completed products – a proprietary process known as the “Swarm.” AppSwarm offers funding, as well as technology and marketing expertise built around this unique system that integrates user acquisition and commercialization strategies. At the moment, there are five mobile game apps offered under the AppSwarm umbrella, which are available for download on both iOS and Android devices (http://nnw.fm/Jto6T).
In addition to gaming, the company is also focusing on the development of mobile business applications for small businesses aimed at increasing productivity and improving data management with cloud storage support. Data encryption, digital payments, automation, content management and delivery and customer loyalty solutions are some of the other opportunities that the company will target with its mobile business app suite.
As it continues to tap into the expanding gaming industry and with its expansion in the mobile business app segment, the company is uniquely positioned for growth, making it very likely to reach its $6-7 million revenue target by the end of 2018.
For more information, visit the company’s website at www.App-Swarm.com
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