- Incubator of digital app development
- Positioned to benefit from rising ecommerce activity
- Strategy based on the nexus of app development and increasing mobile commerce
A recent report by app market data outfit App Annie sheds some light on the current strategy of technology development company AppSwarm, Inc. (OTC: SWRM). Worth $1.3 trillion in 2016, the app economy is expected to reach $6.3 trillion by 2021, growing a staggering 380 percent over the next five years. According to the report, a review of which appeared in Fortune (http://nnw.fm/cMOU2), mobile commerce, which involves the purchase of goods using a smartphone app, will represent the “single largest driver of the growth of the mobile and app economy.” With these exciting developments set to increase ecommerce activity, AppSwarm plans to gain a competitive edge on two fronts. The innovative incubation accelerator is collaborating with app developers through joint ventures, royalty agreements, marketing partnerships, and outright purchase agreements. It is also acquiring ecommerce sites and currently has four under its wing. Using a proprietary screening process called ‘The Swarm’, AppSwarm continues to execute its strategy of synergistic acquisitions within the software development and related services industry.
Although its public acceptance continues to rise, ecommerce in the U.S. comprises less than 10 percent of retail sales, much less than in China and the Asia-Pacific region. According to App Annie, “Compared to U.S. consumers, Chinese consumers are nearly three times as likely to buy food and groceries via their devices, twice as likely to transfer money using apps, and four times more likely to spend a majority of disposable income on mobile.” As a result, AppSwarm sees an opportunity to apply its current business model to this burgeoning sector.
AppSwarm’s partnerships with developers of apps and mobile games have given the company a unique familiarity with smartphone-based technologies and the behavior of smartphone users. Now, AppSwarm plans to apply its business model, which has been successful in the application world, to other industries and has announced a series of acquisitions over the past year. In March 2017, the company announced the purchase of a novel ecommerce website called Namefy, which helps entrepreneurs choose the optimal name for their businesses. In May, it followed that acquisition up with two others. First came AuthLinks.com, which offers bloggers and website owners a unique opportunity to tap into the potential of high authority links, and then Into The VR World, a site that offers a variety of virtual reality (VR) and augmented reality (AR) applications.
AppSwarm has also acquired Urban Bamboo Designs, which markets bracelets, décor, phone cases, smoking gear, sunglasses and watches, all made from bamboo. For environmentally-aware consumers, bamboo is an attractive medium of manufacture. Bamboo is one of the fastest growing plants in the world, growing from 1-to-4 inches in a single day, and regrows quickly after being cut and harvested – thus making it top of the list as a renewable resource. Since the plant’s health is improved by cutting, bamboo can be re-harvested every three years or so without any harmful effects on the environment, whereas hardwoods like oak can take up to 40 years to mature before they can be harvested.
Due to its strength, lightweight nature, flexibility and affordability, bamboo is a common construction replacement material. The versatility of bamboo products offers a wide range of products from fabric to skateboards to medicine, and, because bamboo plants produce 30 percent more oxygen, the plant reduces greenhouse gases.
Apart from its promising foray into the ecommerce and app markets, AppSwarm has its eye on the business applications segment. It currently offers a PDF document scanner app, which turns iPhone and iPad devices into portable document scanners. Scans can then be saved as either images or PDFs. The company is also a player in the digital games space, with a menu suiting a variety of tastes that includes Turtles, Huh? – Learn to Fly, which at one time was ranked as the number one iOS family games app in five countries, as well as Avenging Soldiers, Dead Uncleansed, and Soccers.
For more information, visit the company’s website at www.App-Swarm.com
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