For retailers, the Internet has been a double-edged sword. On the one hand, it extends their marketing reach beyond physical boundaries, allowing them to target new customers. On the other hand, their customer base is open to sales pitches by faraway retailers. Whatever the net result from this boon and bane, the growth of the Internet presents another challenge. With over 1.2 billion websites and new sites being added by twos and threes every second, being found on online can be as difficult as finding the proverbial needle in a haystack. That is why, for small and medium-sized enterprises (SMEs), an intermediary like Moxian (NASDAQ: MOXC) is becoming essential. The company’s online-to-offline (O2O) Moxian+ platform has a bundle of features that use an online footprint to drive customers to brick-and-mortar retailers, reducing the need for costly SEO marketing. In addition, just like the bazaars and fairs of the medieval world, there’s a social element to the platform, encouraging shoppers to interact with each other and become part of a Moxian+ community.
Despite its growth, e-commerce still only comprises about one-tenth of total retail sales in the U.S. and in mainland China, where the bulk of Moxian’s operations are located. Consumers all over the world still enjoy going out to shop and, in any event, since services make up so much of commerce, it is impossible to stay at home and purchase them. Personal services, particularly, can only be delivered to the person.
This is where Moxian, with its innovative social media and marketing platform, comes in. The Moxian+ online platform is designed especially for small and medium-sized enterprises (SMEs) that provide personal services or tangible products that a shopper wants to touch and see before she buys. And the Moxian+ platform does much more than that. Merchant clients can access powerful data analytics on the demographics of customers and their buying behaviour. This is the burgeoning O2O landscape and Moxian is blazing a trail into it.
The Moxian+ platform is available through two apps, both of which can be accessed by mobile devices. Making its platform accessible by mobile devices is an important part of Moxian’s relentless strategy since smartphones and mobile devices have very high penetration rates in China. Indeed, China represents the world’s largest mobile market, with approximately 1.3 billion mobile phone users as of December 2015, according to the Ministry of Industry and Technology of China, representing handset penetration of approximately 95 units per 100 people. Moxian’s initiation report from SeeThruEquity (http://nnw.fm/gJl7w) reveals that China’s O2O market is currently around $48 billion with sales, at present, growing at an astounding 25% per annum.
Moxian is in the middle of a large sales push as it continues the commercial launch of Moxian+ that started earlier this year. The company recently opened an office in Beijing, and the company expects to have a sales team of 80 in place by the end of June, largely split between Shenzhen and Shanghai. The free version of Moxian’s platform is already in use by more than 30,000 businesses and 300,000 consumers, and sales efforts will be directed both to converting existing users to premium paid services and signing up new customers to try the platform. Moxian’s initial marketing forays have been in the mainland Chinese cities of Shenzhen and Beijing. But the company has plans for geographic expansion into Shanghai and Guangzhou, and is targeting a sales team of 100+ by the end of 2017.
Moxian was founded in 2013 in Shenzhen, China, and has branch offices in Beijing, Malaysia, and Hong Kong.
For more information, please visit www.moxian.com/index_en.html
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