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Streamlytics Clture Platform Powers Shift Towards Data-Driven Marketing

  • Streamlytics’ Clture platform enables private individuals to monetize their data by selling access to it to interested counterparties
  • Streamlytics provides customers with access to invaluable customer insights, assisting companies refine service and product offerings and cater to rapidly changing customer trends
  • In addition to its core offering, Streamlytics has distinguished itself for its focus on demographic subsets, including its position as the largest first-party data provider for African Americans

In late 2014, UK cell provider Three introduced their award-winning ‘Holiday Spam’ campaign, promoting the mobile company’s roaming data offering which enabled customers to use their phones abroad at no extra cost (http://nnw.fm/6nIhv). The ad campaign featured people ‘spamming’ their friends with their holiday snaps, a concept which resulted from the company’s costly and painstaking investigation and insights into people’s behavior while on vacation – a form of research and data mining which Streamlytics’ proprietary Clture platform suited to be an efficient and accessible service offering.

The rise of data-driven marketing and the need to personalize and launch targeted ad and product campaigns has become increasingly critical in terms of both, improving a service offering’s quality and driving stakeholder engagement. Streamlytics’ business model has been conceptualized as a means of enabling customers and private individuals to monetize their data, by bundling their anonymized information to platforms, selling access to interested counterparties. Users can download their data from a variety of sources, license it and upload it to the Clture app platform, which subsequently unifies the various file types and data sources and packages it for a broad array of enterprise customers.

In addition to providing companies with invaluable and often-times, inaccessible customer insights and feedback, Streamlytics’ founder and CEO, Angela Benton views the company’s data offering as increasingly essential in terms of decreasing the amount of inherent bias present within artificial intelligence today:

“If [the] algorithms within the AI ecosystem aren’t trained on data that is diverse, that correctly represents the gender and ethnic makeup of the world we live in today, that for me is the bigger problem. That’s how you end up with bias. To me, that’s the bigger implication of why data is so important,” said Benton (https://nnw.fm/oioRj).

The traditional model of consumer data collection across a range of industries has been to use second- or third-party assumptive data based on cookies or customer affinities, all of which can lead to a high margin of error. Moreover, current forms of data collection are unable to differentiate the sourced data by the various demographics contributing to it, a challenge which Streamlytics seeks to embrace.

Benton elaborated on their unique data offering, “We’re the largest first-party data provider for African American data that is sourced in this ethical way, and we can make recommendations based on activity that falls kind of within a demographic. So if [a company wants] to understand African American women ages 18 to 24, what our data uniquely does is say they watch Bridgerton on Netflix, but also maps to other things they’re doing and buying. It will say they buy wellness products more, and specifically what kinds. These details allow the companies to make better decisions.”

Streamlytics’ product offering has already gained a wide range of adherents, including Tier 1 clients from across the CPG, wireless, automotive and apparel industries who are able to purchase data feeds containing over 30 million data points; the data sets have proved to be instrumental in enabling customers to further refine their programmatic advertising and drive both, substantial cost savings and increased revenues. Streamlytics also offers customers the ability to acquire custom datastreams, wherein clients can sort through over 400 million datapoints to not only boost revenue, but also to refine marketing, innovate products and increase artificial intelligence accuracy (https://nnw.fm/mrZs5).

Marketers and corporations are increasingly able to use Streamlytics’ data offering to gain insightful feedback into their target consumer group’s consumption habits, their planned purchases as well as their preferred acquisition methods. With global consumer brands increasingly on the lookout for newer and more creative ways to interact with their target consumer base (http://nnw.fm/6y2Vx), Streamlytics ethically sourced, ‘community-driven’ data service and the valuable insights derived from these, could find themselves in greater demand than ever anticipated.

For more information, visit the company’s website at www.Streamlytics.co.

NOTE TO INVESTORS: The latest news and updates relating to Streamlytics are available in the company’s newsroom at https://nnw.fm/Stream

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