Reign Sapphire Corp. (OTCQB: RGNP) is a direct-to-consumer, custom and branded jewelry company headquartered in Los Angeles, California. Reign’s mission is to provide ethical and sustainable jewelry direct to the modern consumer, marketed through sophisticated digital initiatives that speak directly to individuals through social media channels and personalized promotions. The company’s lean operating model ensures expenses are linked to order flow with flexible production schedules targeting just-in-time delivery, which in turn reduces or eliminates commodity risk. Reign is a member of the American Gem Trading Association, which is committed to fair trade and processing of gemstones.
Reign Sapphire Corp. owns and operates three divisions: Reign Brands, Reign Ventures and Reign Blockchain. Reign Brands features four unique, niche jewelry brands with separate social media followings:
- Reign Sapphires: Ethically produced, millennial-targeted sapphire jewelry sourced from Australia.
- Coordinates Collection: Custom jewelry inscribed with location coordinates commemorating life’s special moments.
- Le Bloc: Classic, customized jewelry.
- ION Collection by Jen Selter: Athleisure jewelry brand.
Reign Ventures is the company’s joint venture platform for investment and development of jewelry technology-related products.
Reign Blockchain authenticates its sapphires as conflict-free, allowing customers to wear products created by a company that shares their beliefs in human dignity and environmental stewardship. In 2018, Reign Blockchain is preparing to conduct an initial coin offering (ICO) for ReignCoin, subject to regulatory approval. ReignCoin will serve as Reign’s cryptocurrency as part of a blockchain-based loyalty reward program.
The company’s products are sold through a commission-based affiliate program that is supported by personalized email campaigns and promotions, celebrity promotion and gifting, digital advertising based on keyword purchases and sponsored ads, and creative publicity events and media outreach to attract maximum exposure. The successful launch of a company-wide social media influencer campaign across all its retail brands boosted Reign’s Instagram, Twitter and Facebook followings by double digits within the first three weeks of going live.
Reign continues to seek out international partnerships, adding to the success it has already achieved in the Middle East, where its flagship store is in the Dubai Mall. The company recently teamed up with the original founder of its Coordinates Collection brand, Owen de Vries, who will lead its Europe and United Kingdom sales efforts. The Netherlands-based operation will proliferate Reign point-of-sales that are adapted for local language, digital marketing and customer service.
Reign Sapphire Corp. is led by president and CEO Joseph Segelman, who has also served on the board of directors since December 2014. Segelman earlier served as the Chief Executive Officer and managing director of Australian Sapphire Corporation, Shefa Mining Corporation and Spencer Lloyd & Associates. He is an experienced marketing and operations professional with over 20 years of experience in logistics and marketing, and extensive experience in the Australian mining and gem industry. He is also a director and board member of OBK (a Sydney, Australia, based charity) and a Captain (Chaplain) in the Australian Army reserves. Segelman is the author of “Take Action: Successful Australians Share their Secrets.” (Lothian Books, 2004).
The company’s board of advisors includes Andrea Hansen, jewelry marketing veteran and former president of the Women’s Jewelry Association; Jeremy Avitan, CPA and compliance executive; Michael Lawrence corporate lawyer and litigator, Doug Cole, corporate financier and entrepreneur, Thierry Chaunu, a luxury goods executive with prior senior management roles at Chopard, Christofle and Cartier, and Pinny Gwinisch, founder of Ice.com and adjunct professor at McGill and Rutgers University.
- Unique branded, custom-made, authenticated, conflict-free, sapphire jewelry sold direct-to-consumer
- Strategic marketing initiatives target millennials with four niche brands, each with rapidly growing social media followings
- Global gems and jewelry industry is estimated to reach $443 billion by 2022
- Launch of blockchain-based loyalty rewards program in 2018 to feature ReignCoin cryptocurrency