- Starco Brands launches Lime Whipshots(TM) flavor in collaboration with Cardi B., kickstarts “Whip It, Beaches” campaign with teaser post earning nearly 2 million likes in one day
- Whipshots Lime is available now in-store and online on June 14
- “Whip It, Beaches” features a 30-second video and series of images showcasing the product’s use in a variety of summer cocktails
- Whipshots is infused with 10% premium vodka, other flavors include vanilla, caramel, and mocha
- Over 2 million cans of Whipshots have been sold since 2021 launch
- Other Starco Brands offerings include the Art of Sport athletic body care line co-founded by Kobe Bryant, Skylar hypoallergenic perfumes, Winona popcorn spray, Soylent plant-based food product line
Starco Brands’ (OTCQB: STCB) “Summer of Whipshots(TM)” kicked into high gear with the launch of Lime Whipshots – the company’s latest addition to its vodka-infused whipped cream product line featuring global icon Cardi B (https://nnw.fm/K5Olz). Currently available in retail stores, Lime Whipshots is scheduled to drop online on June 14 as part of the brand’s “Whip It, Beaches” campaign.
“Whip It, Beaches” features Cardi B. in a 30-second video and series of images showcasing the product’s use in various summer drinks, including mojitos, margaritas, and daiquiris. The campaign is already generating significant buzz among Cardi’s 164 million followers, with nearly 2 million likes on the product’s initial pre-launch post (https://nnw.fm/Y9UcR).
“We are thrilled to dive headfirst into the ‘Summer of Whipshots’ with Lime as the latest flavor in our Whipshots family,” says Ross Sklar, CEO of Starco Brands (https://nnw.fm/OosEK). “Having recently surpassed two million cans sold, Whipshots continues to offer consumers a fun and innovative way to celebrate all year.”
Whipshots Lime joins other flavors in the product line, including vanilla, caramel, and mocha – all infused with a premium 10% premium vodka kick. Starco Brands launched the product in 2021 in collaboration with the Republic National Distributing Company and has since sold millions of cans to make it one of the “largest consumer product launches of the year”, according to the company (https://nnw.fm/KSyt2). Whipshots has also gained widespread industry recognition with several awards, including the “Rising Star” award at the Beverage Dynamics’ 2023 Growth Brands Awards and four medals at the 2023 DB&SB Spring Blind Tasting segment of the Global Spirits Masters Competition (https://nnw.fm/qyWVZ).
Starco Brands is a modern-day “invention factory” that invents or acquires novel products and advances them using behavior-changing technologies. The company’s revenues grew from approximately $2 million to a current run rate of approximately $67 million in annual revenue in one year through a powerful end-to-end strategy that first identifies game-changing products in eight core consumer spaces, and then disrupts the market with the power of globally recognized celebrities and influencers.
Other Starco Brands offerings include Art of Sport, a line of premium body and skincare products co-founded by Kobe Bryant and engineered to power and protect athletes; Skylar, a prestige line of hypoallergenic fragrances distributed through Sephora and Nordstrom and a large DTC subscription business; Winona, first indulgent theater-popcorn spray powered by air; and Soylent, known as the “world’s most perfect food.”
For more information, visit the company’s website at www.StarcoBrands.com.
NOTE TO INVESTORS: The latest news and updates relating to STCB are available in the company’s newsroom at https://nnw.fm/STCB
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