Come along for the ride as HODL RALLY heads to Barcelona to take over the W Hotel for the EVOLV Blockchain Summit. The two-day conference, planned for July 4-5, will feature experts and developers in the crypto and blockchain spaces for a series of addresses and panel discussions. The event will also encompass several entertaining functions, as well as roundtable discussions with industry influencers and leaders, all against the backdrop of the beautiful Mediterranean Sea. The Barcelona Blockchain Summit will be the pièce de résistance of HODL RALLY, which will soon be winding its way across Europe to promote blockchain technologies. By punctuating the shop talk with a series of social events, Virtue Nightingale, the British entrepreneur behind HODL RALLY, is hoping to foster wider adoption of blockchain applications.
HODL RALLY, an eight-day supercar event, launches with a bang at Pall Mall in Central London on Saturday, June 29. From June 29-July 8, the motorcade of up to 100 cars will set off on an 1,800-mile crusade across Europe. Participants will parade through eight cities – London, Paris, Geneva, Monaco, Barcelona, Valencia, Dénia and Ibiza – as the cavalcade crisscrosses England, France, Switzerland, Monaco and Spain. The week-long event will offer ample time for networking. It will include six soirées, a James Bond black tie poker tournament and cocktail event at Monte Carlo Casino in Monaco, a fashion show featuring contemporary couture by Adam Saaks, a charity gala and a VIP super yacht party.
The verve and vivacity of the HODL motorcade and its associated events offer marketers a unique platform to enhance awareness of their brands. Each car in this promotional parade will be emblazoned with the logos and labels of sponsors. “Car rallies”, Virtue Nightingale, CEO of HODL RALLY, noted in a news release, “are moving advertising boards. We will use this platform to promote blockchain technologies to the masses in a fun and social manner (by) displaying many of the pioneering blockchain companies on the vehicles. We are also working to have live advertising screens on our larger vehicles and tour buses displaying our sponsors’ brands.” In addition, during the Barcelona Summit, sponsors will get an opportunity to pitch their brands for 10-15 minutes.
Plans are also afoot to televise HODL RALLY and create a mini TV series around the event. Additionally, HODL RALLY will soon be making its way across the globe, to Asia, Canada, the United Arab Emirates and the U.S.
For more information, visit the event’s website at www.HODLRALLY.com
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