Mondelez International, Inc. (MDLZ) Enters Licensing Agreement for Cadbury-Branded Biscuits
In a recent news release, Mondelez International, Inc. (NASDAQ: MDLZ), a global snacking powerhouse, announced an agreement with Burton’s Biscuit Company that will, pending regulatory approval, enable the company to manufacture, market and sell Cadbury-branded biscuits in a number of international markets, including the UK, France, Ireland, North America and Saudi Arabia. This landmark announcement is expected to facilitate accelerated biscuit growth for Mondelez in key markets around the globe, providing a platform to expand upon its position as a world leader in biscuits and chocolate. “Ownership of the Cadbury biscuits license offers us exciting opportunities to accelerate global growth…