Ulta Beauty (NASDAQ: ULTA) was featured in an analysis report that detailed the company’s standing ahead of its recently released financial results for the second quarter and first half of 2020. The report, written by LikeFolio Founder Andy Swan, reads, “Mentions of consumers shopping at or with Ulta (in stores or online) fell 30% in the last 30 days vs. prior year. Around 80% of Ulta’s revenue is derived from in-store shopping…and company-wide store closures for much of the quarter negatively impacted consumer purchasing behavior. However, Ulta’s previous positioning toward skincare (vs. cosmetics) is a strategic long-term play. Last quarter, skincare comprised ~25% of Ulta’s sales and was the fastest growing segment. Store closings are likely to deliver a blow to revenue, as our Purchase Intent metric reveals. Investors may respond positively to forward looking guidance related to digital engagement and store traffic.”
About Ulta Beauty
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together all things beauty, all in one place. Today, Ulta Beauty has grown to become the top national retailer offering the complete beauty experience. Ulta Beauty brings possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin, brow, and make-up services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and our industry-leading Ultamate Rewards loyalty program. Ulta Beauty operates retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit www.Ulta.com.
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