Digital-marketing and consumer-data-management technology company SRAX (NASDAQ: SRAX) recently released results from a survey conducted via its BIGtoken app that provided several insightful takeaways regarding political views ahead of the upcoming U.S. presidential election. A recent article discussing the company reads, “BIGtoken’s innovative approach to data collection has led to the completion of valuable and high-quality surveys. The platform currently has more than 16 million users worldwide (http://nnw.fm/BYh0m). These engaged consumers can feel safe providing accurate information, knowing that the data is anonymized before access to it is sold. SRAX is providing a unique experience, as this consumer control is unprecedented among large social media platforms and data brokers that sell people’s personal data to a number of interested buyers without anonymizing that data.”
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About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple, recurring revenue streams through its various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data, thereby offering everyone in the internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, automotive, investor-relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information, visit the company’s website at www.SRAX.com.
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