SRAX (NASDAQ: SRAX), through its BIGtoken platform, leverages the consumer data of its 16 million users to generate useful data sets that are available to marketers for a fee. A recent article further discussing the company’s platform reads, “The first BIGtoken study was conducted with Publicis Groupe, one of the largest marketing and communications companies in the world (http://nnw.fm/elLX7). Using BIGtoken’s Lightning Insights, millions of consumers were surveyed to analyze their buying activities surrounding Mother’s Day, giving insight into how the current economic conditions are affecting consumption patterns. While the results showed that 70% of the study participants felt Mother’s Day was either ‘neutral’ or ‘not important,’ 84% still celebrated the day, 68% bought a gift and 49% made that purchase online. . . . In addition to the Mother’s Day survey, the BIGtoken platform was also leveraged to research the sentiments of users regarding the reopening of the United States (http://nnw.fm/vBS0X), revealing that 67% feared it will lead to an increased spread of the coronavirus while 32% intend to immediately purchase nonessential goods and services once the country reopens. According to the survey, the types of businesses that users intend to visit include state parks and beaches (39.7%), supermarkets and banks (37.2%), barber shops and nail salons (33.3%), restaurants (29.5%), and nonessential retail stores (25.6%).”
To view the full article, visit http://nnw.fm/aB4cl
About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data for brands in the CPG, investor relations, luxury and lifestyle verticals. Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams. BIGtoken is a consumer-managed data marketplace where people can own and earn from their data. The platform also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. Sequire is a premier platform for investor intelligence and communication. Through Sequire, public companies can track their investors’ behaviors and trends, and use those insights to engage current and potential investors across marketing channels. For more information on SRAX and its verticals, visit www.SRAX.com.
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