SRAX (NASDAQ: SRAX) founder and CEO Christopher Miglino recently discussed how the company’s proprietary BIGtoken platform has transformed consumer data collection during an exclusive interview at the LD Micro Main Event 2019. An article discussing the company reads, “With 16.4 million users worldwide, and three to five thousand new users joining each day, BIGtoken may be the most valuable opted-in data set in the world, said Miglino during the interview with SNN’s Robert Crafton (http://nnw.fm/vH7m8). Those numbers prove that consumers are looking for ways to receive compensation from marketers for using their data, said Miglino. Users worldwide can sign into the BIGtoken app, available for download on the App Store and Google Play, to see exactly how much they have earned. . . . The app benefits are mutual, Miglino pointed out, as consumers decide what data is shared, who can buy it and how it’s used, while advertisers gain verified consumer data for targeted marketing. Big brands such as Procter & Gamble and Kraft are purchasing BIGtoken data.”
To view the full article, visit http://nnw.fm/XN29p
About SRAX
SRAX Inc. (NASDAQ: SRAX) is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple, recurring revenue streams through its various platforms. Through the BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data thereby offering everyone in the Internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, investor relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.SRAX.com.
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