Splash Beverage Group (OTCQB: SBEV), a portfolio company of leading beverage brands, today announced enhancing its commitment to developing market share for sustainably focused, innovative and socially conscious brands. According to the update, reports published by Nielsen highlight that 66% of global consumers are willing to pay more for products made from sustainable goods and that a top influencing motivator within wholesale and retail sales channels is the knowledge that a product comes from a company recognized as being environmentally friendly. In accordance with its already strong iconography, Splash ‘s Pulpoloco Sangria utilizes highly efficient, eco-friendly CartoCan(R) packaging. CartoCan is 30% more eco-friendly than aluminum or PET, uses 30% less total raw materials to create, with the raw materials coming entirely from renewable sources. Further, the packaging uses only wood fibers taken from forests managed in an exemplary fashion, giving CartoCan packages the right to bear the globally recognized Forest Stewardship Council (“FSC”) label. “Adding an additional element of excellence to the Pulpoloco brand is the natural step in its evolution,” said SBEV CMO and President William Meissner. “Under the Splash platform, Pulpoloco sales are up 71% compared to last year, demonstrating that our commitment to prioritizing brands that have a sustainability advantage can add tremendous value to our portfolio. In addition, we think CartoCan packaging can allow us to leverage value from numerous products, especially because it does not require high-energy consumption refrigeration during distribution and is shelf-stable for 12 months.”
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About Splash Beverage Group Inc.
Splash Beverage Group specializes in manufacturing, distribution, sales and marketing of various beverages across multiple channels. SBEV operates in both the non-alcoholic and alcoholic beverage segments, which the company believes leverages efficiencies and dilutes risk. SBEV believes its business model is unique as it only develops/accelerates brands it perceives to have highly visible preexisting brand awareness or pure category innovation. For more information about the company, visit www.SplashBeverageGroup.com.
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