Direct-to-consumer custom and branded jewelry company Reign Sapphire Corp. (OTCQB: RGNP) this morning provided an update on one of its four core business units, as well as the performance of its revamped marketing strategy and its expectations for 2018. Per the update, the company is optimistic about the potential of its recently launched ION Collection by Jen Selter, which is targeting the growing athleisure jewelry market. In addition to garnering notable pre-sale interest in the line, Reign recently announced an agreement with StarShop, a pioneering celebrity-driven mobile commerce application, to promote its ION Collection by Jen Selter and potentially expand sales. In early 2018, Reign has focused primarily on integrating its individual brands into its centralized operations in an effort to achieve scale and facilitate greater return on investment. This refined strategy has seen Reign’s revenues and gross margins continue to improve year-over-year, and its social media following has rapidly expanded to include more than 200,000 followers across Facebook and Instagram.
To view the full press release, visit http://nnw.fm/23F9h
About Reign Sapphire Corp.
Reign Brands operates through four key divisions: Reign Sapphires, which offers ethically produced, millennial-targeted sapphire jewelry; Coordinates Collection, a provider of custom jewelry inscribed with location coordinates to commemorate life’s special moments; and Le Bloc, which offers classic customized jewelry and the athleisure jewelry brand, ION Collection by Jen Selter. The company’s portfolio also includes Reign Ventures, a joint-venture platform for investment and development of jewelry technology related products; and Reign Blockchain to authenticate sapphires as conflict-free. Entries on the digital record can include attributes for each sapphire including the color, carat and certificate number. For more information, visit the company’s website at www.ReignSC.com
More from NetworkNewsBreaks
NetworkNewsWire (NNW) is a financial news and content distribution company that provides (1) access to a network of wire services via NetworkWire to reach all target markets, industries and demographics in the most effective manner possible, (2) article and editorial syndication to 5,000+ news outlets (3), enhanced press release services to ensure maximum impact, (4) social media distribution via the Investor Brand Network (IBN) to nearly 2 million followers, (5) a full array of corporate communications solutions, and (6) a total news coverage solution with NNW Prime. As a multifaceted organization with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.
For more information, please visit https://www.networknewswire.com