Reign Sapphire (OTCQB: RGNP) this morning announced the launch of its Coordinates’ Delta Collection, a new line of men’s jewelry incorporating its flagship engraved location coordinates in Sterling Silver and 14k Gold. Reign launched the new line to take advantage of the flourishing men’s jewelry market, with jewelries that parade larger, increasingly minimal designs crafted to attract men looking to fix the place and time of life’s special moments. The new men’s jewelry come with a modern appeal characterized by chain ID bracelets, open cuffs, and dog tags. Reign intends to market the new line primarily through Instagram, where it has more than 77,000 followers, to drive traffic to Coordinates’ e-commerce website. “The data we track revealed the men’s demographic as untapped and initial market acceptance has been encouraging, this data has driven us to offer the Delta Collection in premium metals which also has significantly higher margins,” Reign CEO Joseph Segelman stated in the news release.
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About Reign Sapphire Corp.
Reign Brands operates through four key divisions: Reign Sapphires, which offers ethically produced, millennial-targeted sapphire jewelry; Coordinates Collection, a provider of custom jewelry inscribed with location coordinates to commemorate life’s special moments; and Le Bloc, which offers classic customized jewelry and the athleisure jewelry brand, ION Collection by Jen Selter. The company’s portfolio also includes Reign Ventures, a joint-venture platform for investment and development of jewelry technology related products; and Reign Blockchain to authenticate sapphires as conflict-free. Entries on the digital record can include attributes for each sapphire including the color, carat and certificate number. For more information, visit the company’s website at www.ReignSC.com.
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