Plus Products (CSE: PLUS) (OTCQB: PLPRF), a hemp and cannabis food company using nature to bring balance to consumers’ lives, is executing a strategy to become the world’s strongest cannabis brand by establishing itself as a strong Consumer Packaged Goods (“CPG”) company in California. Following its success in the Golden State, the company plans to move on to new markets, products and consumers (http://nnw.fm/g34oX). An article discussing the company reads, “In identifying key steps in its plan, PLUS conducted extensive research. As a result, PLUS noted that the strongest companies in the world are typically built by focusing on becoming the best at one thing. As prime examples of this, PLUS cites Cargill in the agriculture sector, Coca-Cola and Budweiser in the Consumer Packaged Goods (CPG) sector and Target and Walgreens in the retail sector. With those companies as examples, PLUS chose to become ‘hyperfocused’ on building a brand in the CPG cannabis space, because CPG brands have the highest value potential in traditional industries. . . . After continued analysis and study, Plus Products notes in its investor presentation that brands are typically built on the foundation of an iconic product. PLUS has been determined to establish an iconic product in the edibles sector, which offers the most defensible price premiums. The company has done exactly what it set out to do: offering iconic cannabis gummies — Plus Uplift and Plus Unwind — that have been ranked the top two best-selling cannabis products in California, controlling 21% of the gummies market share in the state.”
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About PLUS
PLUS is a hemp and cannabis food company focused on using nature to bring balance to consumers’ lives. PLUS’s mission is to make cannabis safe and approachable, beginning with high-quality products that deliver consistent consumer experiences. PLUS is headquartered in San Mateo, California, and has 80 employees. For more information, visit the company’s website at www.PlusProductsInc.com.
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