Nightfood Holdings (OTCQB: NGTF), the better-for-you ice cream company addressing America’s $50 billion-dollar nighttime snacking market, today announced that its ice cream will soon be available in all Jewel-Osco supermarket locations. Founded in 1899, Jewel-Osco is owned by Albertsons Companies and has 188 locations encompassing Illinois, Northwest Indiana and Iowa. Nightfood’s nighttime ice cream is expected to begin appearing on Jewel-Osco shelves in late March. “We’re absolutely thrilled to be bringing Nightfood to Jewel-Osco,” Nightfood CEO Sean Folkson said in the news release. “They’re enthusiastic about the Nightfood brand, and we’re looking forward to a long and mutually beneficial relationship. We’ve got major initiatives planned that will help to quickly introduce thousands of Jewel shoppers to Nightfood and better night snacking.”
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About Nightfood Holdings
After manufacturing their first pint in early 2019, Nightfood secured ice cream distribution in multiple Top-10 supermarket chains in the United States, with concentrations in the Carolinas, Mid-Atlantic, the upper Midwest, and New England. Nightfood ice cream won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers. Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards. In February 2020, it was announced that Nightfood received the endorsement of the American Pregnancy Association as the recommended ice cream for the over three million pregnant women in the United States at any given time. With more calcium, magnesium, zinc, fiber, and protein, and less sugar and a lower glycemic profile, Nightfood is now the Official Ice Cream of the American Pregnancy Association. Over 80% of Americans snack regularly at night, resulting in an estimated 700M+ nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion dollars, the majority of it on options that are understood to be both unhealthy, and disruptive to sleep quality. Scientific research indicates these unhealthy nighttime cravings are driven by human biology. Willpower is also weakest at night, contributing to unhealthy night snacking behavior, and the majority of night snackers report feeling both guilty and out-of-control when it comes to their nighttime snacking. Because unhealthy night snacking is biologically driven, and not a trend or a fad, management believes the category of nighttime-specific nutrition, which Nightfood is pioneering, will be a billion-dollar category. For more information, visit www.Nightfood.com.
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