Moxian (NASDAQ: MOXC) is securing a foothold in the O2O (online-to-offline) market in China by paying attention to who is using O2O services, and how active those users are on social media. “Unlike in the U.S. or Europe, where O2O is often considered to be items purchased online and picked up at a store, in China O2O includes a range of categories. O2O in China takes into account travel, accommodation, transport, dinner reservations, medical appointments, and virtually any services that are ordered or booked online but paid for at point of service. With this in mind, who is the primary demographic for China’s O2O market? Although the O2O markets in China, the U.S., and Europe are significantly different, this is largely due to the fact that payments in China are far more likely to be made via a mobile device, according to eMarketer (http://nnw.fm/vzE0B). In addition, the typical buyer in China is likely to be less than 40 years old and live in one of the country’s larger cities.”
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About Moxian, Inc.
Founded in 2013 in Shenzhen, China with branch offices in Beijing, Malaysia, and Hong Kong, Moxian, Inc. is an offline-to-online (O2O) integrated platform operator. The Company’s “Moxian+” mobile App platform connects Users to Merchant Clients through games, rewards and social events that they enjoy and in return, Users provide valuable information that Merchant Clients can use to effectively promote products and services offered at their brick and mortar stores. More information about the company can be found at www.moxian.com
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