A recent analysis report written by LikeFolio Founder Andy Swan discusses increased interest in virtual trainers and working out from home, including a high volume of consumer mentions for Apple (NASDAQ: AAPL), Garmin Ltd. (NASDAQ: GRMN) and Peloton Interactive Inc. (NASDAQ: PTON) products and streaming services. The report reads, “While Apple mentions were spiking on Tuesday during its annual keynote event, LikeFolio recorded high volume for some other names, like Garmin (NASDAQ: GRMN) and Peloton (NASDAQ: PTON). What was going on? Consumers were discussing how Apple Fitness+ and the Apple Watch fit into the rapidly changing fitness landscape. Peloton’s CEO commented that Apple Fitness+ was, ‘quite a legitimization of fitness content, to the extent the biggest company in the world, a $2 trillion company, is coming in and saying fitness content matters.’ While this may seem like a novel concept for some, LikeFolio clients knew consumer fitness preferences were shifting (digitally) . . . months ago. Consumer mentions of utilizing virtual trainers and working out from home have been steadily increasing YoY since 2015, and we highlighted this in our January MegaTrends report.”
About LikeFolio
LikeFolio analyzes social media data to accurately predict shifts in consumer spending behavior before it becomes news on Wall Street or in the corporate boardroom. For more information, visit www.LikeFolio.com.
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