FuelPositive (TSX.V: NHHH) (OTCQB: NHHHF), a Canadian-based, growth-stage company committed to providing commercially viable and sustainable, cradle-to-cradle, clean-energy solutions, has announced two new appointments charged with fully understanding its customers as the company prepares to enter the market. According to the announcement, FuelPositive will be working with Pollara Strategic Insights as a market research partner and with Leith Deacon, an associate professor and researcher from the University of Guelph, as an advisor who assist in market research efforts. Founded in 1980, Pollara Strategic Insights is one of Canada’s premier full-service research firms. Deacon is a member of the Canadian Institute of Planners and a Registered Professional Planner with extensive research experience in rural and small communities and concepts around sustainability, governance and resiliency. “We have identified the farming community in Canada as our first customer for our on-site green ammonia production system,” said FuelPositive CEO and board chair Ian Clifford in the press release. “That means we need to learn everything we can about farmers. We already know they are a diverse group. We need to understand how the farmers who will be attracted to our product think and what they need in order to succeed. We’ve decided to take the same disciplined approach to our market research that our R&D and Operations teams take to their work – one that is based on evidence and the scientific method. Involving Pollara and Dr. Deacon in our market research will ensure we develop the most useful and environmentally positive product and that we support our customers in farming in the most sustainable way possible.”
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About FuelPositive Corporation
FuelPositive is a Canadian-based technology company committed to providing commercially viable and sustainable, cradle-to-cradle, clean-technology solutions, including green ammonia (“NH3”), for use across a broad spectrum of industries and applications. By focusing on technologies that are clean, sustainable, economically advantageous and realizable, FuelPositive aims to change the course of climate change through practical solutions that can be implemented now. The company’s green ammonia system takes air, water and sustainable electricity and synthesizes it into pure, anhydrous ammonia for multiple applications, including fertilizer for farming, fuel for grain drying and combustion engines, and a solution for grid storage. Green ammonia is also being considered as a key enabler of the hydrogen economy. For more information about the company, visit www.FuelPositive.com.
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