Lottery.com (NASDAQ: LTRY, LTRYW), a leading technology company that is transforming how, where and when the lottery is played, today announced its entry into an agreement with T-Mobile to become the exclusive digital lottery brand for in-vehicle advertising. Lottery.com will work with T-Mobile’s fast-growing ad technology business, Marketing Solutions, to reach audiences through video ads presented on screens inside rideshare vehicles, where user rides average approximately fifteen minutes. Under the agreement, Lottery.com has the right as the exclusive digital lottery brand to execute comprehensive geo-targeted campaigns across a range of highly engaged consumers in jurisdictions where Lottery.com offers its services. “Our exclusive agreement with T-Mobile is designed to quickly gain brand awareness by reaching a technologically savvy and captive audience, … an ideal demographic for our convenient online gaming platform,” said Tony DiMatteo, CEO and co-founder of Lottery.com. “The initial results demonstrate this and have resulted in high engagement and conversion rates. With the launch of targeted marketing campaigns with T-Mobile’s Marketing Solutions team, we continue to advance our B2C growth strategy.”
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About Lottery.com
Lottery.com is a leading technology company that is transforming how, where and when lottery is played. Its engaging mobile and online platforms enable players located in the United States and internationally to remotely purchase legally sanctioned lottery games. Fans and subscribers look to Lottery.com for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, commercial partners and affiliates can utilize LotteryLink to provide Lottery.com products to their customers. Through WinTogether.org, Lottery.com is fundamentally changing how non-profit donors are incentivized to action by gamifying charitable giving. In all that it does, Lottery.com’s mission remains the same: an uncompromising passion to innovate, grow a new demographic of enthusiasts, deliver responsible and trusted solutions, and promote community and philanthropic initiatives. For more information, visit www.Lottery.com.
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