As part of its “Our Food Safety Advancements” initiative, Chipotle Mexican Grill, Inc. (NYSE: CMG) has adopted PURE Bioscience’s (OTCQB: PURE) PURE® Hard Surface disinfectant as a food safety solution to eliminate and prevent Norovirus and other viruses and bacteria in all of the restaurant chain’s 2,100+ locations nationwide. PURE is the creator of the patented silver dihydrogen citrate (SDC) antimicrobial. Speaking of the use of the product in Chipotle stores, PURE CEO Hank R. Lambert in a news release stated, “We are proud that PURE Hard Surface disinfectant is playing an important role in Chipotle’s state of the art sanitation procedures. From the outset, our goal has been to protect people and protect a company’s brand. Our SDC-based antimicrobial solution solves an immediate need for increased food safety by providing a uniquely effective, environmentally responsible solution.”
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About PURE Bioscience, Inc.
PURE Bioscience, Inc. is focused on developing and commercializing our proprietary antimicrobial products primarily in the food safety arena — providing solutions to the health and environmental challenges of pathogen and hygienic control. Our technology platform is based on patented stabilized ionic silver, and our initial products contain silver dihydrogen citrate, or SDC. SDC is a broad-spectrum, non-toxic antimicrobial agent, which offers 24-hour residual protection and formulates well with other compounds. As a platform technology, SDC is distinguished from existing products in the marketplace because of its superior efficacy, reduced toxicity and it mitigates bacterial resistance. PURE is headquartered in El Cajon, California (San Diego metropolitan area). Additional information on PURE is available at www.purebio.com
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