Leading multi-channel lifestyle company Youngevity International (NASDAQ: YGYI) and BeneYOU LLC, a nutritional and beauty products company, this morning announced the execution of a non-binding Letter of Intent (“LOI’) detailing YGYI’s purchase of certain assets of BeneYOU. The companies intend to complete a definitive asset purchase agreement within the next few weeks, and plan to close the transaction by the end of the month. “Given the size of the integration and the amount of communication that will take place between both companies we felt that disclosing where we are in the acquisition process was prudent. Assuming a successful close, we will share additional information regarding the transaction at that time,” Youngevity president and CFO Dave Briskie stated in the news release.
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About Youngevity International Inc.
Youngevity International Inc. is a multi-channel lifestyle company operating in three distinct business segments, including a commercial coffee enterprise, a commercial hemp enterprise and a multi-vertical omni direct selling enterprise. The company features a multi country selling network and has assembled a virtual Main Street of products and services under one corporate entity. YGYI offers products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry and innovative services. For more information, visit the company’s website at www.YGYI.com.
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