Leading omni-direct lifestyle company Youngevity International, Inc. (NASDAQ: YGYI) this morning announced the planned expansion of its Café La Rica brand into over 500 retail stores and 125 cafeterias. Per the update, the expanded distribution agreement now includes all Winn Dixie and Bi-Lo locations, in addition to 125 Winn Dixie Cafeterias, broadening Café La Rica’s retail presence into Georgia, Alabama, Louisiana, Mississippi, North Carolina and South Carolina. “We are very proud to have our Café La Rica Espresso expand so significantly,” Ernesto Aguila, president of CLR and founder of the Café La Rica Brand, stated in the news release. “We are quite enthusiastic to see our brand expanding outside of Florida into six additional states.”
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About Youngevity International, Inc.
Youngevity International, Inc. (NASDAQ: YGYI) is a leading omni-direct lifestyle company offering a hybrid of the direct selling business model that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For more information, visit the company’s website at www.YGYI.com
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