VIVO Cannabis Inc. (TSX.V: VIVO) (OTCQB: ABCCF) this morning announced its appointment of Joel Mallard as its new chief customer officer (CCO). Per the update, Mallard will assume the position effective August 20, 2018, and will be tasked with building and leading VIVO’s sales teams and strategy across all markets moving forward. Mallard brings more than 20 years of sales, marketing and innovation experience to the VIVO team, having previously held senior roles at Diageo and News Corp. Notably, he also boasts over 13 years of experience in leadership roles in the alcoholic beverage industry. “Joel is a welcome addition to the VIVO team. His extensive expertise in sales, marketing and product innovation and in the beverage alcohol category are highly valued,” Barry Fishman, CEO of VIVO, stated in the news release. “His leadership role will include developing a comprehensive understanding of our customers and creating strategies to maximize customer acquisition, retention and profitability. We are thrilled to have Joel as the chief customer ambassador for our brands including Beacon Medical, Fireside Cannabis and Lumina Wellness.”
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About VIVO Cannabis™
VIVO is recognized for trusted, high-quality products and services. It holds production and sales licences from Health Canada, and its world-class indoor cultivation facility in Napanee, Ontario contains proprietary plant-growing technology. VIVO is expanding its production capacity and pursuing partnership and product development opportunities domestically, as well as in select international markets, including Germany, Australia and Israel. VIVO recently announced that it has entered into a definitive agreement to acquire 100% of the issued and outstanding share capital of Canna Farms Limited, a premium cannabis company based in Hope, British Columbia. For more information, visit the company’s website at www.VIVOCannabis.com
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