Upstream, a MERJ Exchange stock market and global trading app, has unveiled its motorsport sponsorship program, Upstream Accelerate, and announced that 2018 Ferrari Challenge World Champions, ZENITH Automobiles, will launch the program. According to the most recent Upstream article, two of ZENITH Automobiles’ drivers — Christophe Hurni and Laura Villars — will officially kick off Upstream’s new program, which allows fans to sponsor their favorite race-car drivers. Created to bridge the gap between athletes and fans, Upstream Accelerate enables athletes to raise money by creating digital collectibles. The athletes design a unique digital collectible, then fans become sponsors by purchasing the collectibles through the Upstream app. In addition, the athlete can deliver exclusive content, such as behind-the-scenes footage or personalized messages, to their sponsors. No up-front costs are required for athletes to participate, and the program allows them to engage with fans and reach a wider audience.
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About Upstream
Upstream is a MERJ Exchange market. MERJ Exchange is a licensed securities exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency and a member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority, an associate member of the International Association of Securities Commissions (“IOSCO”). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. For more information about the company, visit www.Upstream.Exchange.
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