Tapinator (OTCQB: TAPM) has implemented a strategy for enhancing engagement and increasing revenue for existing games, which positions the company in the strong global mobile gaming market that Statista.com forecasts will have grown to $188.9 billion by 2020. A recent article highlights Tapinator’s strategy for tapping into this revenue stream, stating, “As reflected in a recent Morningstar article titled, ‘Should You Stuff Your Stocking With Video Game Stocks?’ (http://nnw.fm/0AGSe), TAPM’s strategies for enhancing the engagement of current users and increasing revenue from existing games is right in line with industry leaders and presents a ripe opportunity to increase revenue and grow margins. Explained by George Cipolloni, a portfolio manager at Chartwell Investment Partners and manager of Berwyn Income, this is a boon to margins, ‘If you’re buying extra ammo or weapons, that’s really additive to the bottom line,’ he says. ‘It’s pure margin for these companies, and we have seen margins and free cash exploding as a result.’”
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About Tapinator
Tapinator develops and publishes mobile games on the iOS, Google Play, and Amazon platforms. Tapinator’s portfolio includes over 300 mobile gaming titles that, collectively, have achieved over 400 million player downloads, including games such as ROCKY™, Video Poker Classic, Solitaire Dash, and Dice Mage. Tapinator generates revenues through the sale of branded advertisements and via consumer app store transactions. Founded in 2013, Tapinator is headquartered in New York, with product development teams located in the United States, Germany, Pakistan, Indonesia, Russia and Canada. For more information, visit the company’s website at www.Tapinator.com.
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