Mobile games developer and publisher Tapinator, Inc. (OTCQB: TAPM) is taking the mobile gaming market by storm with its unique business model. The company’s founder and CEO Ilya Nikolayev, recently featured in an Entrepreneur.com article (http://nnw.fm/3ohD5), said the three keys to the company’s success are being quantitative before creative, developing quickly and creating an ecosystem of apps. An article discussing this reads: “The second key, he said, is to develop games quickly, then keep improving them, modeled after the Japanese business philosophy of Kaizen. TAPM has adopted a two-tier development approach: Full-Featured Games and Rapid-Launch Games. In the first, the company builds unique, high quality content targeting deep player engagement and long-term franchise creation. The company’s Rapid-Launch Games, by contrast, offer quickly consumable, entertaining content that is often based on popular culture trends.”
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Tapinator develops and publishes mobile games on the iOS, Google Play, and Amazon platforms. Tapinator’s portfolio includes over 300 mobile gaming titles that, collectively, have achieved over 400 million player downloads, including games such as ROCKY™, Video Poker Classic, Solitaire Dash, and Dice Mage. Tapinator generates revenues through the sale of branded advertisements and via consumer app store transactions. Founded in 2013, Tapinator is headquartered in New York, with product development teams located in the United States, Germany, Pakistan, Indonesia, Russia and Canada. For more information about the company, visit www.Tapinator.com.
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