TAAT(TM) (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) today announced that it has received new media coverage with a well-known finance publication, after a feature in Forbes on Feb. 3, 2021. According to the update, a Feb. 11 blog article published on Seeking Alpha discusses recent patterns in the consumer packaged goods (“CPG”) industry, in which analogues to popular product types ( e.g. , meat, alcohol) have gained market share seemingly due to the element of choice they provide to consumers. The article notes that the company’s flagship product TAAT(TM) appears to fit into this pattern as an alternative to tobacco cigarettes. “It is an honour for TAAT(TM) to keep getting media attention as we introduce our product line to smokers aged 21+ in the United States to offer them a better choice. Since December 2020, we have been placing TAAT(TM) in tobacco retailers across the state of Ohio, with several stores having sold out and reordered in just a matter of weeks,” said TAAT(TM) Chief Executive Officer Setti Coscarella. “Although TAAT(TM) has already been mentioned in various regional and niche publications, coverage in outlets that reach a much wider audience is very validating both of the TAAT(TM) product itself, as well as the company as a whole. I believe the Seeking Alpha author did an excellent job of painting a macro-level picture of the CPG and tobacco industries in today’s article, also explaining where TAAT(TM) could fit in among other products that have taken a novel approach to capturing market share through reinvented formulations that provide what consumers ultimately want most, and that is choice.”
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About TAAT(TM) Lifestyle & Wellness Ltd.
The company has developed TAAT(TM), which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in “Original,” “Smooth” and “Menthol” varieties. TAAT(TM)’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “Big Tobacco” pedigree, TAAT(TM) was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion* global tobacco industry. For more information, please visit www.TAATGlobal.com.
*British American Tobacco – The Global Market
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