TAAT(TM) Lifestyle & Wellness (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) has announced that initial steps to roll out its TAAT(TM) product has begun through its previous agreement with CROSSMARK, a Texas-based consumer packaged goods (“CPG”) sales agency. The rollout began in Ohio with the objective of strengthening TAAT’s existing presence in the state. CROSSMARK reports that more than three-quarters of its Ohio retail accounts that have been approached have indicated an interest in carrying the TAAT product; CROSSMARK will be providing service to more than 7,000 convenience stores in Ohio in Q2 2021. The retail rollout kicked off about the same time TAAT launched its online presence, which offers the company’s flagship products, TAAT Original, Smooth and Menthol to adult-aged smokers located in certain areas of the country. “These are exciting times for the company as we enter the final month of Q1 2021,” said TAAT CEO Setti Coscarella in the press release. “Now that our product line has had the opportunity to be tested by smokers aged 21+ across Ohio with consistently positive reception, we can start to roll TAAT out more aggressively with the knowledge that we have a solid product formulation and commercialization playbook. . . . We are excited to see the impact CROSSMARK will have on the overall performance of TAAT as we continue our push to capture additional market share in the USD $814 billion global tobacco industry.”
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About TAAT Lifestyle & Wellness Ltd.
TAAT Lifestyle and Wellness has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
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