TAAT(TM) Lifestyle & Wellness (CSE: TAAT) (OTCQB: TOBAF) (FRA: 2TP2) has announced that more than half or retailers that carried TAAT(TM) products for three or more weeks have reordered at least once. Furthermore, of the 60% of retailers that reordered, several of those placed larger orders than their initial shipment. In the announcement, TAAT also noted that its product had been placed in an estimated 1.4% of all convenience and gas station retail points of sale in Ohio. During the second month of distribution of its product throughout Ohio, TAAT continued its marketing initiatives designed to capture the attention of legal-aged smokers in the state. Those initiatives include a TryTAAT landing page and a media campaign on more than 1,000 gasoline pump displays; those initiatives have also resulted in new store placement for the new TAAT Beyong Tobacco(TM) product. “After about six weeks of selling all three varieties of TAAT at retail in Ohio, we have had the opportunity to gather some very insightful data about how it has performed among legal-aged smokers in our initial market,” said TAAT CEO Setti Coscarella in the press release. “Aside from the glowing feedback we have received about TAAT between anecdotes from stores, online reviews and comments sent directly to us, the most meaningful indicator of our success so far is the product velocity. For stores that have stocked TAAT for at least three weeks, more than half of them have placed reorders, many of which were for larger quantities than their original order. I believe this demonstrates that the collective sum of our efforts are having the intended effect. Much of 2020 was spent perfecting TAAT and Beyond Tobacco, procuring manufacturing at the right price, laying down infrastructure for distribution and sales, and strategizing marketing initiatives targeted towards legal-aged smokers in the United States. These reorders show that we are gaining momentum in 2021, and we intend to pick up even more steam as we continue to add more points of sale and prepare to launch our online store which can avail TAAT to legal-aged smokers in dozens of states besides Ohio.”
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About TAAT Lifestyle & Wellness Ltd.
TATT has developed its namesake TAAT product, a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco, a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020. TATT is seeking to position itself in the $814-billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
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