TAAT(TM) Lifestyle & Wellness (CSE: TAAT) (OTCQB: TOBAF) (FRA: 2TP2) has announced a 60-day video ad campaign as part of its launch initiatives. The campaign will feature a 15-second ad targeting legal-aged smokers. The ad will be shown on a network of 10,442 gasoline pump displays at 1,087 chain and independent gas stations across Ohio. The company noted that the ad has been playing once every four minutes since Jan. 25, 2021, with 18.8 million impressions expected over the campaign’s two-month duration. The objective behind the campaign is to aggressively promote TAAT and increase awareness of the brand and product through high-visibility campaigns on “out-of-home” media channels. “Because TAAT is already sold across our initial market of Ohio, running a video advertisement campaign like this allows us to build upon the traction we have gained to date in the tobacco category,” said TAAT CEO Setti Coscarella in the press release. “We began the campaign this week as a matter of timing strategy, because TAAT has been available for purchase at retail in Ohio for about one month now, and we will soon launch our online store, which will allow legal-aged smokers in dozens of states including Ohio to purchase TAAT online. By directing legal-aged smokers who view our ad to the TryTAAT landing page, we anticipate that we could accumulate an even larger database of legal-aged smokers who have requested a sample pack of TAAT, to whom we can promote the online store once it launches, in accordance with our privacy policy. We are excited to be advertising TAAT through mainstream ‘out-of-home’ channels such as gas pump displays, and we look forward to seeing the impact it could have on our continued launch in the state of Ohio.”
To view the full press release, visit https://nnw.fm/jJ4hP
About TAAT Lifestyle & Wellness Ltd.
TATT has developed its namesake TAAT product, a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco, a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020. TATT is seeking to position itself in the $814-billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
About NetworkNewsWire
NetworkNewsWire (NNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) NetworkNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. NNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.
To receive SMS text alerts from NetworkNewsWire, text “STOCKS” to 888-902-4192 (U.S. Mobile Phones Only)
For more information please visit https://www.networknewswire.com
Please see full terms of use and disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
NetworkNewsWire (NNW)
New York, New York
www.networknewswire.com
212.418.1217 Office
Editor@NetworkNewsWire.com
NetworkNewsWire is part of the InvestorBrandNetwork
