TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) (FRA: 2TP2) has announced that it has brought on patent and trademark attorney Edmond DeFrank as counsel to manage its intellectual property (“IP”) portfolio. Citing the competitive significance of intellectual property in the tobacco industry, TAAT noted that the move marks the company’s commitment to further establish its IP portfolio and be actively involved in asserting and defending its global IP rights. DeFrank is a registered U.S. patent attorney with the United States Patent and Trademark Office (“USPTO”). He has written and prosecuted more than 1,000 trademark and patent applications for educational institutions, government agencies and large corporations. DeFrank has a special emphasis in anti-counterfeiting and has worked with state, federal and foreign government bodies to stop the importation and sale of goods that infringe upon clients’ IP rights; this expertise will be particularly beneficial for TAAT as this is a persisting area of concern in the tobacco industry. “In the tobacco industry, IP can be a crucial element of a product or company’s profitability,” said TAAT CEO Setti Coscarella in the press release. “Leading brands of tobacco products have spent billions of dollars over the years creating, promoting, and defending brand IP such as logos and pack designs, as well as developing and protecting functional IP such as filing patents on unique cigarette filters or mechanisms for smokeless tobacco intake. Although we are focusing our commercialization efforts on the state of Ohio right now, behind the scenes there is a lot of groundwork being laid for potential expansions into new markets for which we must have a robust IP portfolio in order to be a viable competitor to existing tobacco companies. Mr. DeFrank has a very impressive track record as a versatile and proficient IP attorney, and we are most pleased to have him on our side as we work towards building market share for TAAT as a better choice for legal-aged smokers.”
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About TAAT Lifestyle & Wellness Ltd.
TAAT Lifestyle & Wellness has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes; the product is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT launched in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
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