TAAT(TM) Lifestyle & Wellness (CSE: TAAT) (OTCQB: TOBAF) (FRA: 2TP2) on Friday announced that thousands of sample packs of its flagship product TAAT(TM) have been shipped to 38 U.S. states. The shipments were sent to legal-aged smokers that visited the TryTAAT landing page (http://trytaat.com) and requested a sample of the product. Expanding its distribution reach outside of Ohio signifies a key milestone that the company anticipates will drive an increase in product interest. The planned release of the company’s e-commerce platform expected to take place this quarter will further expand its reach by permitting legal-aged smokers in additional markets across the country to purchase TAAT(TM) online. “TAAT(TM) has been available for purchase by legal-aged smokers in Ohio for more than a month now, and we are delighted to be fulfilling thousands of sample requests made on our TryTAAT landing page as this gives us the opportunity to enrich existing interest in our product across the country. Samples of TAAT(TM) have now been shipped to more than three quarters of all U.S. states, which enables us to potentially capture feedback and commentary from a wide variety of legal-aged smokers who are trying the product for the first time. In addition to building awareness through firsthand trials of the product with sample packs of TAAT(TM), we also opted to include a face mask bearing the TAAT(TM) logo with all shipments, which we anticipate could drive further visibility of our brand name. We are also very impressed with the first TAAT(TM) mural created earlier this month, and believe the placement of these murals in markets where TAAT(TM) is sold can be an effective promotional method as we continue our entry into the USD $814 billion global tobacco industry,” TAAT(TM) CEO Setti Coscarella stated in the news release. Additionally, the company reported its engagement of Winning Media to deliver and oversee a complete digital media marketing campaign. It also entered into a 60-day term master services agreement with Winning Media for a payment totaling $300,000. Per the agreement, Winning Media will provide various services including video advertisement distribution, display advertisement distribution, e-mail distribution, push notification distribution and search engine marketing.
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About TAAT Lifestyle & Wellness Ltd.
TAAT Lifestyle & Wellness has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes; the product is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT launched in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
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