TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP), the exclusive combustible smoke product sponsor of the Professional Bull Riders LLC (“PBR”) league through 2023, was part of the organization’s Unleash the Beast event held at the MGM Grand in Las Vegas on June 11–12. In making the sponsorship announcement earlier this year, TAAT noted that brands which have sponsored the PBR have seen significant value; one study reported that PBR fans were 54% more likely to recognize a sponsor brand than the average U.S. adult and that 12% of PBR fans have made a specific purchase because a product was a PBR sponsor. PBR holds more than 300 events across the United States each year, and TAAT is the sole sponsor in the smoking category. TAAT has released photos of the Unleash the Beast event, where TAAT promotional models engaged with adult-aged smokers and encouraged them to try TAAT. “The return of live sporting events has given us many opportunities to display the TAAT logo and messaging to smokers aged 21+ who are attending these events, which we believe has created considerable brand value that can be built upon long-term as we continue to commercialize TAAT,” said TAAT CEO Setti Coscarella in the press release. “Through the PBR we have gained impressions across the country in many markets, though this weekend was the first time that events in the PBR circuit were held in the company’s hometown since we became a sponsor. We are pleased to have been able to enhance our presence in the MGM Grand Garden Arena with corporate representatives and promotional models, which we also intend to do at other sporting event sponsorships of ours in the future.”
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About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
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